Friday, April 5, 2013

Taglines of Bata brands

Bata is the no. 1 footwear brand in India & has been holding a unique place in the heart of Indians for more than 75 years. From contemporary to fashion shoes, sports to outdoors, Kids to teens, Bata today stands for trendy, colorful & youthful footwear destination offering shoes & accessories for the entire family. With more than 1500 designs to choose from, the design inspirations are upscale international at affordable price. Bata today design, source & market many international footwear brands such as Hush Puppies, Naturalizer, Marie Claire, Sundrops, Dr.Scholl’s, Power, Weinbrenner and many others.
It retails through over 1250 Bata shoe stores located in over 500 cities across India & offering comfort, convenience & choice to its customers.

Here are the punchlines of the various brands offered by Bata.


1 Bata I love my shoes
2 Comfit Caring for your feet
3 Mocassino Luxury of a true Mocassino
4 Ambassador This is how formals are meant to be
5 Hush Puppies Feel the Hush
6 Scholl Comfort all day, Every day
7 Bubblegummers TREATS FOR FEET
8 Marie Claire Confident Femininity
9 North Star LIFESTYLE IS NORTH STAR
10 Power Play on Power
11 Sparx Casuals for your feet
12 Weinbrenner Think Weinbrenner Think Outdoors
13 Naturalizer SHOES FIT FOR YOU
14 Footin Get bold be bright stand out

Friday, March 29, 2013

Taglines-Punchlines of Shoe Brands: Post 2

11. Wolverine Boots and Shoes

Wolverine World Wide is a footwear manufacturer based in Rockford, Michigan, known for their own brand, Wolverine Boots and Shoes, as well as their subsidiaries such as Hush Puppies and Merrell. The company also manufactures footwear for other companies, such as Caterpillar and Harley-Davidson, as well as shoes and boots for the military.
The company was founded in 1883 by G. A. Krause as a utility company. In 1903, Krause built a shoe factory in Michigan. Today, the company is run by Blake Krueger and has an online accounting service.
Brands owned by Wolverine World Wide and subsidiaries include Bates, Chaco, Cushe, Hush Puppies, Hytest Safety Footwear, Keds, Merrell, Saucony, Sebago, Sperry Top-Sider, Stride Rite, Wolverine Boots and Shoes and Wolverine Leathers.
Licensed brands include Caterpillar, Harley-Davidson, Patagonia Footwear.

The tagline of 'Wolverine Boots and Shoes' is "They don't quit. Relentless by nature".

12. Startrite children's shoes

Start-rite is a brand of children's footwear.
The shoemaker, purportedly Britain's oldest and one of the first manufacturers in Norfolk, was established in 1792 in Norwich, England, by James Smith.His grandson, James Southall, gave the firm its current name; it rose in prominence during the 20th century thanks in part to an iconic poster, reading Children's shoes have far to go, which was displayed on the London Underground for 20 years from 1947.
In 2003 the company ceased production in the UK, outsourcing its operations to India. The cost-cutting move came amid a £600,000 annual loss, which the company reversed the following year to turn a £1.5 million profit. Sales further increased by 20% to 2007.
The company focuses on correctly fitting shoes to children's feet, and was the first to introduce variable width fittings for children's shoes.

The tagline of 'Startrite' is "Worn by the world's most precious feet".

13. Liberty Shoes
Liberty Shoes Ltd. (LSL) was established on the 25th of December, 1954 in Karnal, Haryana
LSL produces more than 50,000 pairs of footwear a day covering virtually every age group and income category. Products are marketed across the globe through 150 distributors, 350 exclusive showrooms and over 6000 multi-brand outlets, and sold in thousands every day in more than 25 countries. After 50 years of its existence, today Liberty produces footwear for the all age groups. Currently, LSL is headed by Mr. Adesh Gupta as its CEO. It is a part of the 'Liberty Group' which includes other associate companies - Liberty Retail Revolutions Limited and Liberty Whiteware.
The different brands of Liberty shoes are:
  • FOR MEN: Coolers, Fortune, Force 10, Gliders and Windsor
  • FOR WOMEN: Force 10, Gliders, Senorita and Tiptopp
  • FOR KIDS: Footfun, Force 10, Gliders, Prefect
  • SAFETY SHOES: Freedom, Warrior and Workman
The tagline of 'Liberty Shoes' is "A feeling called liberty; Come express yourself".

14. Adidas

"Adidas is all in" is the current tagline or punchline for Adidas. The slogan aims to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. "Impossible is Nothing" was the previous mainstream marketing slogan for Adidas.
Adidas currently manufactures several running shoes, performnce clothing and football kit and associated equipment. Branded running shoes include the adiStar Salvation 3, the adiStar Ride 3, the Supernova Sequence 4 , and the Supernova Glide 3, among others.

Adidas has sponsored tennis players and recently introduced a new line of tennis racquets.
Adidas Golf is part of Adidas, a German-based sports clothing manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, TaylorMade-Adidas golf company, and Rockport. The Adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments of Adidas, Reebok, and TaylorMade-Adidas Golf. Adidas Golf sells and manufactures Adidas-brand golf clothing, footwear, and accessories.




Friday, March 22, 2013

Taglines-Punchlines of Shoe Brands: Post 1

1. The Timberland Company
Timberland LLC is a US-based global manufacturer and retailer of outdoors wear with a focus on footwear. 
Timberland footwear is popular for hiking, mountaineering, and casual wear. The Company also sells apparel such as clothes, watches, glasses and leather goods.
Timberland’s corporate headquarters are located in Stratham, New Hampshire. Timberland also operates from a number of offices around the world.
Timberland is available in India through an exclusive license cum distribution agreement with Reliance Brands Ltd., part of Reliance Industries Ltd., to distribute Timberland footwear and apparel to the Indian market. Currently in India, the Timberland stores are present at Ambience Mall, Vasant Kunj, New Delhi, Express Avenue Mall, Chennai, South City Mall, Kolkata, Korum Mall, Thane, Mumbai and Courtyard, High Street Phoenix, Mumbai.

The tagline of 'Timberland' is "Make it better".

2.  Clarks Shoes
C. and J. Clark International Ltd, trading as Clarks, is a British, international shoe manufacturer and retailer based in Street, Somerset, England. In 2011, the company had around 1,000 stores in 160 countries.
In India, Clarks has outlets in all the major cities and the four metropolis.

The tagline of 'Clarks' is "Shoes designed for living."; "Be your own label" (UK campaign); "For all the places you'll go";  "Shoes to live in."

3. ECCO
ECCO Sko A/S is a Danish shoe manufacturer and retailer founded in 1963 by Karl Toosbuy in Bredebro, Denmark. Originally a footwear maker only, the company has since added leather production and accessories to its extensive range of men's, women's, and children's shoes.
ECCO claims to be the only major shoe company in the world to own and manage every step of the production process – from tannery to consumer. ECCO opened its first retail store in Denmark in 1982, and has since expanded to have more than 4,000 branded sales locations throughout the world.

ECCO owns tanneries in the Netherlands, Thailand, Indonesia and China. ECCO’s tanneries are among the leading manufacturers of leather to the fashion, sports, and car industries. ECCO has engaged in a research program to reduce the environmental impact of the tanning process.
Approximately 80% of ECCO's shoes are produced in its own shoe factories in Portugal, Slovakia, Thailand, Indonesia and China, and 20% under licence in a number of countries including Indonesia, China and India. ECCO projects a brand image of a level of comfort and style generally associated with exclusive high-end shoes, while retailing at prices that are a little above average for the mass market, and within reach of a wide range of consumers.
ECCO shoes are sold in more than 90 countries. The company has expanded its operations into markets in Asia and in Eastern and Central Europe, Canada, and the United States. Their products are sold through 1,000 mono-brand stores, as well as independent retailers and online sales.
Ecco shoes launched its operations in India on 14July 1995, with the introduction of its premium golf footwear priced at Rs 26,999/- with shoes initially available in three cities - New Delhi, Mumbai and Chandigarh.

The tagline of 'ECCO' is "Shoes designed to move you"; "Shoes for life"

4. Cardinale Shoes
The tagline of 'Cardinale Shoes' is "Give value to your feet".

5. Zivas Footwear, USA
The tagline of 'Zivas Footwear' is "The finest Footwear for the Active lifestyle..."

6. Bostonian Shoes
Bostonian has been crafting men’s dress shoes with uncompromised comfort and exceptional style for over 110 years. Founded in 1899 by Charles Jones in Whitman, Massachusetts, Bostonian was the first premium men’s footwear brand — and the first to introduce flexible dress shoes. Our passion for creating breakthrough comfort technologies has advanced the footwear industry, providing men with a highly versatile selection of traditional and contemporary styles that equip them to confidently pursue success.
Clarks Companies, North America bought Bostonian in 1979 and has proudly continued the Bostonian tradition — providing men with the quality, value and comfort that have earned their loyalty for over a century.

The tagline of 'Bostonian' is "Look Again".

7. Allen Edmonds
Allen Edmonds is an upscale shoe manufacturing and retail company based in Port Washington, Wisconsin. The company was established in Belgium, Wisconsin in 1922. Allen Edmonds operates 32 retail stores in 17 states. It manufactures the vast majority of its shoes in the United States and several pairs in Italy. It is one of four American shoe companies, along with E. Vogel, Alden and Johnston & Murphy, that still make men's dress shoes domestically. The company delivers three lines of men's shoes, including dress shoes, dress casual shoes, and, since 2006, a collection of Casual Comfort shoes, which are rubber-soled leather shoes with athletic styling.

The tagline of 'Allen Edmonds' is "For All Walks of Life".

8. Arche women’s shoes
Manufactured in France’s Loire valley, Arche shoes emanate French flair and represent a concept of softness and well-being embodied by Arche since 1968 and now renowned worldwide. Arche women’s shoes boast special features such as the use of high-quality and soft natural leather that adapts to feet for a cosy fit. Calfskin, cowhide and buckskin as well as smooth and nubuck leather are processed using a special technique and dyed in unique colours. Another exceptional feature of these boots, shoes and sandals is the highly flexible sole made of natural latex. The combination of extra-soft leather and a flexible sole ensure unrivalled comfort – even after hours of wear. The extraordinary comfort and protection offered by these shoes are reminiscent of the protection provided by an arch. Arche women’s shoes are handcrafted and robust, with an intricate manufacturing process involving over 100 steps.  These unique women’s shoes boast an understated and natural design in an extensive range of colours.

The tagline of 'Arche' is "Color dream shoes".

9. Beverly Feldman Shoes
The tagline of 'Beverly Feldman Shoes' is "Too much is not enough".

10. Josef Seibel
Josef Seibel is one of Europe's longest established shoe manufacturers producing shoes since 1886.
The company has remained in the family and is now in its fourth generation. Built to the highest quality, Seibel shoes offer the highest level of comfort for all day, every day wear.
Extensive, stylish ranges of shoes, sandals, boots and clogs for women and men are available through our retail partners and our own stores across the UK and Ireland.

The tagline of 'Josef Seibel' is "The European Comfort Shoe".

Wednesday, March 13, 2013

Taglines of ITC Brand products

ITC was formed on August 24, 1910 under the name Imperial Tobacco Company of India Limited. Later the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. ITC contains a wide range of businesses - Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agri-business, Foods, Lifestyle Retailing, Education & Stationery and Personal Care . Finally the company changed its name to 'ITC Limited’ on September 2001.

In FMCG, ITC has a strong presence in  :

  • Cigarettes: W.D. & H.O. Wills, Gold Flake Kings, Gold Flake Premium, Navy Cut, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular,Citric Twist, Mild & Ultra Mild), 555, Benson & Hedges, Silk Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players and Flake. Advertising for cigarettes is prohibited in India. However some old taglines are available.
    • 'Wills Classic': "Discover a passion"
    • 'Insignia':  "Where quality touches infinity"
    • 'Wills Filter': "Made for each Other" and "Filter and tobacco perfectly matched".
  • Foods: 
    • ‘Kitchens of India’ or KOI is another brand in the food segment. Products under this brand include ‘Ready To Eat’ food products, curry paste, conserve, chutneys, biriyanis and desserts i.e. all the items that can be part of a full-course Indian meal! The tagline for this brand is ‘A Feast for the Senses’ 
    • Aashirvaad is a brand in the food segment. Products under this brand are present in product categories including atta, salt, spices and instant mixes. The target segment for this brand is the typical Indian family with the housewife who prepares the food at home as the focus.  “Khusiyan Chun Chun Ke” or happiness collected by pieces is the tag line
    • Sunfeast is a brand in the snacks food segment.Tagline of Sunfeast  is “Spread the Smile” ITC entered the biscuits market with sunfeast brand in July 2003. . Tagline of Sunfeast Glucose Biscuits is: “Jo de jitne ki sakti” i.e. “one that gives the power to win”
    • Other brands include Minto- a popular mint candy with the tagline "Laila ko Jab Karna tha Impress Tab Majnu ne khaya Minto Fresh", Bingo -  products in both Potato Chips & Finger Snacks categories with a tagline "No confusion great combination", Candyman - yet another product from ITC in the candy category having the tagline "Kuch Bhi Karega for Candyman". 
  • Personal care: 
    • Fiama di Wills is an personal care brand that offers shampoos, conditioner, bathing bars and shower gels.Tagline of 'Fiama di Wills' is  "Beautiful you, today, tomorrow"
    • Vivel  and Vivel di Wills are the ‘Mid Segment’ personal care brands from ITC.The tagline says "Khoobsurti Bas Mein, Duniya Kadmon Mein" i.e. ‘If you are beautiful, the world is at your feet.'
    • Essenza di Wills  is the ‘Super Premium’ personal care brand from ITC. It is the range of ‘prestige fine fragrances’ and was launched in mid 2005. The signature range Inzio has distinct ranges for men (Inizio Homme) and women (Inizio Femme) and provides a ‘comprehensive grooming regime’. The Aqua range for men is a symbol of ‘essence of stylish and confident man’. The latest addition to this brand is ‘Mikkel’ which stands for a ‘fine balance between Mystery and Elegance’. The tagline is "Your Essence Your Soul"
    • Superia  is the personal care brand for the popular segment or the masses and offers products like soaps and shampoos.  Tagline for the brand is "Aise Chamak, Ke Duniya Bole, Pehle Aap" i.e. ‘Shine so much that the world says you first’ which is typically targeted to the middle class     
  • Stationery brands: 
    • Classmate offers products like notebooks, long books, drawing books etc. The target segment for ‘Classmate’ is the school goers with the tagline: "Inspiring Young Minds" and 
    • PaperKraft targets ‘college students and executives' with the tagline "The Power of You".
  • Expressions: This is another ITC brand in the stationery segment but this caters to the greetings card category. The tagline reads "If it’s in your heart, it’s on the cards"
  • Safety Matches: AIM is the ITC safety matches brand. The tagline for the brand is: "Ultra Slim Matchbox". ITC has many other brands in the segment like: ‘i Kno’, ‘Aim Mega’ and ‘Aim Metro’.
  • Mangaldeep: It is the agarbattis (incense sticks) brand from ITC. The tagline for the brand is: "Poori ho nirmal prarthna" or "Ensuring Purity in Prayer".


Friday, March 8, 2013

Punchlines taglines of FMCG

FMCG Companies in India
The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years.

FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods – are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products have high turnover rates. An excellent example is a newspaper - every day's newspaper carries different content, making one useless just one day later, necessitating a new purchase every day.Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be substantial.
Fast-moving consumer electronics are a type of FMCG and are typically low priced generic or easily substitutable consumer electronics, including lower end mobile phones, MP3 players, game players, and digital cameras, which have a short usage life, typically a year or less, and as such are disposable.

The top FMCG companies in India with their taglines are as below:

Serial Company Tagline
1 ITC 100 Inspiring Years
2 Hindustan Unilever Limited (HUL) Small Actions, Big Difference
3 Nestlé India Good Food, Good Life
4 Dabur India Celebrate Life
5 Godrej Consumer Products Limited Brighter Life
6 Procter & Gamble Touching lives improving life
7 Colgate Palmolive Colgate World of Care
8 Glaxosmithkline Consumer Healthcare Do more, feel better, live longer
9 Marico Be more everyday
10 Johnson & Johnson The Family Company
11 Amway We are Listening
12 Reckitt Benkiser Health Hygiene Home
13 Britannia Industries Limited Zindagi mein life
14 Cadbury India Limited Kuch Meetha Ho Jaaye

Thursday, February 28, 2013

Taglines of Pharma Companies P to Z: Post # 17

Tagline of 'Pfizer': "Working Together for a Healthier World"
Pfizer, Inc. is an American multinational pharmaceutical corporation headquartered in New York City, and with its research headquarters in Groton, Connecticut, United States. It is the world's largest pharmaceutical company by revenues, operating in 180 countries worldwide.
Pfizer develops and produces medicines and vaccines for a wide range of conditions including in the areas of immunology and inflammation, oncology, cardiovascular and metabolic diseases, neuroscience and pain. Pfizer's products include Lipitor (atorvastatin); the Controlled drug for neuropathic pain/fibromyalgia drug Lyrica (pregabalin); the oral antifungal medication Diflucan (fluconazole), the antibiotic Zithromax (azithromycin), Viagra (sildenafil, for erectile dysfunction), and the anti-inflammatory drug Celebrex (celecoxib).

Tagline of 'Piramal Healthcare': "Knowledge Action Care"
Piramal Healthcare is a part of the Piramal Enterprises Ltd. led by Ajay G. Piramal, the Piramal Group is one of India’s foremost business conglomerates. Emerging from a rich textile industry lineage, the Piramal Group has exemplified diversification by foraying into a myriad of industries that encompass healthcare, drug discovery and research, glass, real estate and financial services.
Piramal Healthcare entered into pharmaceutical sector in 1988. Today Piramal’s pharmaceutical businesses comprises pharma solutions, critical care, consumer products and lab-diagnostics, which contributes to over 90 percent of the company’s revenues.


Tagline of  'Ranbaxy': "Trusted Medicines. Healthier Lives"
Ranbaxy Laboratories Limited (Ranbaxy), India's largest pharmaceutical company, is an integrated, research based, international pharmaceutical company, producing a wide range of quality, affordable generic medicines, trusted by healthcare professionals and patients across geographies. Ranbaxy today has a presence in 23 of the top 25 pharmaceutical markets of the world. The company has a global footprint in 43 countries, world-class manufacturing facilities in 8 countries and serves customers in over 125 countries.
In November 2008, Daiichi-Sankyo completed the takeover of the company from the founding Singh family in a deal worth $4.6 billion by acquiring a 63.92% stake in Ranbaxy.

Tagline of 'Sun Pharmaceutical Industries Limited': "Leadership through focused research"
Sun Pharmaceutical Industries Limited is an Indian global pharmaceutical company headquartered in Mumbai, Maharashtra that manufactures and sells pharmaceutical formulations and active pharmaceutical ingredients (APIs) primarily in India and the United States. The company offers formulations in various therapeutic areas, such as cardiology, psychiatry, neurology, gastroenterology and diabetology. It also provides APIs such as warfarin, carbamazepine, etodolac, and clorazepate, as well as anticancers, steroids, peptides, sex hormones, and controlled substances.

Tagline of  'Sanofi': "Because health matters"
Sanofi S.A. is a French multinational pharmaceutical company headquartered in Paris, France, the world's fourth-largest by prescription sales. Sanofi engages in the research and development, manufacturing and marketing of pharmaceutical products for sale principally in the prescription market, but the firm also develops over-the-counter medication. The company covers 7 major therapeutic areas: cardiovascular, central nervous system, diabetes, internal medicine, oncology, thrombosis and vaccines. The company was formed as Sanofi-Aventis in 2004 by the merger of Aventis and Sanofi-Synthélabo.

Tagline of 'Shire': "To be as brave as people we help".
Shire Plc is a Jersey-registered, Irish-headquartered global specialty biopharmaceutical company that is the manufacturer of pharmaceuticals. Originating in and with a large operational base in the United Kingdom, its brands and products include include Vyvanse, Adderall XR, Intuniv, Lialda, Pentasa, Fosrenol, Replagal, Elaprase, Vpriv, Firazyr and Dermagraft.

Tagline of  ‘Sinopharm’: “Caring for life attending to health”
Sinopharm Group Company Limited is the largest pharmaceutical company in China, jointly owned by China National Pharmaceutical Group Corporation and Shanghai Fosun Pharmaceutical. Sinopharm Group researches and develops, manufactures, distributes, and markets medicine and other healthcare products. Sinopharm Group manages factories, research laboratories, traditional Chinese medicine plantations, and marketing and distribution networks that extend throughout China. 

Tagline of  ‘Takeda’ : “Transformation into a New Takeda”
Takeda Pharmaceutical Company Limited is the largest pharmaceutical company in Japan and Asia and a top 15 pharmaceutical company. The company has over 19,000 employees worldwide and achieved $15.7 billion USD in revenue during the 2008 fiscal year.The company is focused on metabolic disorders, gastroenterology, neurology, inflammation, as well as oncology through its independent subsidiary, Millennium: The Takeda Oncology Company.


Tagline of ‘Teva Pharmaceutical Industries’: “Live your life”
Teva Pharmaceutical Industries Ltd. is an international pharmaceutical company headquartered in Petah Tikva, Israel. It specializes in generic and proprietary pharmaceuticals and active pharmaceutical ingredients. It is the largest generic drug manufacturer in the world and one of the 15 largest pharmaceutical companies worldwide. Teva's facilities are located in Israel, North America, Europe, and South America.

Tagline of ‘UCB Pharmaceuticals’: “Aspiring to be patient centric biopharma leader”
UCB (Union chimique belge) is a multinational biopharmaceutical manufacturing company headquartered in Brussels, Belgium. UCB focuses primarily on R&D, specifically involving medications centered around Epilepsy, Parkinson's, & Crohn's diseases.




Wednesday, February 20, 2013

Taglines of Pharma Companies F to N, Ans # 16

  1. “Be well” is the tagline of Merck & Co., Inc., Merck Sharp & Dohme, MSD outside the United States and Canada. In India, Fulford (India) Limited, is the subsidiary of Merck & Co. Inc. Merck operates in India via three separate entities MSD Pharmaceuticals Private Limited, Organon (India) Private Limited and Fulford (India) Limited.
  2. The tagline of GlaxoSmithKline Pharmaceuticals Ltd. is “Do more, feel better, live longer”. It was established in 2000 by the merger of Glaxo Wellcome plc (formed from the acquisition of Wellcome plc by Glaxo plc) and SmithKline Beecham plc (formed from the merger of Beecham plc and SmithKline Beckman Corporation, which was formed by combining the Smith Kline French and Beckman companies). GSK has a portfolio of products for major disease areas including asthma, cancer, virus control, infections, mental health, diabetes, and digestive conditions. It also has a large consumer healthcare division which produces and markets oral healthcare and nutritional products and over-the-counter medicines including Sensodyne, Boost, Horlicks, and Gaviscon.
  3. Glenmark Pharmaceuticals is headquartered in Mumbai, India. It manufactures and markets generic formulation products and active pharmaceutical ingredients (API), both in the domestic and international markets. In the formulation business, its business spans segments such as Dermatology, Internal Medicine, Paediatrics, Gynaecology, ENT and Diabetes. It operates in 95 countries through its, Glenmark Pharmaceuticals USA, Glenmark Pharmaceuticals UK. Glenmark Pharmaceuticals SA are subsidiaries of Glenmark Pharmaceuticals. The tagline goes “A new way for a new world”.
  4. The company with the tagline “We innovate healthcare” is F. Hoffmann-La Roche Ltd. a Swiss global health-care company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. The company headquarters are located in Basel and the company has many pharmaceutical and diagnostic sites around the world - including: Nutley, NJ; Pleasanton, CA; Branchburg, NJ; Indianapolis, Indiana; Florence, South Carolina; and Ponce, Puerto Rico in the US; Welwyn Garden City and Burgess Hill in the UK; Clarecastle in Ireland; Mannheim and Penzberg in Germany; Mississauga and Laval in Canada; Shanghai in China; Mumbai & Hyderabad in India; Rio de Janeiro, Brazil; Segrate, Milan in Italy; Karachi, Islamabad and Lahore in Pakistan.
  5. “The Family Company” is the tagline of Johnson & Johnson, the American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886. Johnson & Johnson's brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson's baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.
  6. Lupin Ltd. is world's largest manufacturer of the anti-TB drugs based in Mumbai, Maharashtra, India. The company production contains the Cardiovascular (prils and statins), Diabetology, Asthma, Pediatrics, CNS, GI, Anti-Infectives and NSAIDs therapy and world largest manufacturer of Anti-TB and Cephalosporins segments. It became the first in India to manufacture Anti-TB APIs. It is also India's fourth largest drug maker by revenue. The tagline is “Being Lupin, enriching lives everyday”.
  7. Mylan Inc. is a global generic and specialty pharmaceuticals company headquartered in Canonsburg, Pennsylvania. In 2007, Mylan acquired a controlling interest in India-based Matrix Laboratories Limited, a top producer of active pharmaceutical ingredients (APIs) for generic drugs, and the generics business of Germany-based Merck KGaA. Through these acquisitions, Mylan has grown from the third largest generic and pharmaceuticals company in the U.S. to the third largest generic and specialty pharmaceuticals company in the world. The tagline is now “Seeing is believing”.
  8. Novartis was created in 1996 from the merger of Ciba-Geigy and Sandoz Laboratories, both Swiss companies with long histories. Ciba-Geigy was formed in 1970 by the merger of J. R. Geigy Ltd (founded in Basel in 1758) and CIBA (founded in Basel in 1859). Combining the histories of the merger partners, the company's effective history spans 250 years. Novartis International AG is a Swiss multinational pharmaceutical company based in Basel, Switzerland, ranking number two in sales (46.806 billion US$) among the world-wide industry in 2010.The tagline is “Novartis: No pipelines, just pipedreams”.
  9. Novo Nordisk has the tagline "Changing Diabetes". It manufactures and markets pharmaceutical products and services and was created in 1989 through a merger of two Danish companies dating back to the 1920s. It produces, in particular, diabetes care equipment and medications. Novo Nordisk is also involved with haemostasis management, growth hormone therapy and hormone replacement therapy. Novo Nordisk is researching pulmonary delivery systems for diabetic medications, and in the early stages of research into autoimmune and chronic inflammatory diseases, using technologies such as translational immunology and monoclonal antibodies

Tuesday, February 12, 2013

Taglines of Pharma Companies F to N, Quiz # 16

  1. Which company has the tagline “Be well” in India?
  2. GlaxoSmithKline plc is a British multinational pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom. It is the world's fourth-largest pharmaceutical company measured by 2009 prescription drug sales (after Pfizer, Novartis, and Sanofi). What is its tagline ?
  3. What is the tagline of ‘Glenmark Pharmaceuticals’?
  4. “We innovate healthcare” is the tagline of Swiss global health-care company that also owns the American biotechnology company Genentech, which is a wholly owned affiliate, and the Japanese biotechnology company Chugai Pharmaceuticals as well as the Tucson, Arizona based Ventana. Which is the company ?
  5. Which famous company has the tagline “The Family Company” ?
  6. What is the tagline of ‘Lupin’ ?
  7. What is the tagline of ‘Matrix Labs’ ?
  8. The parent companies were Ciba-Geigy and Sandoz Laboratories. It was formed in 1996. The tagline is “Novartis: No pipelines, just pipedreams”.
  9. This is a Danish pharmaceutical company with the tagline "Changing diabetes". Can you identify it ?

Wednesday, February 6, 2013

Taglines of Pharma Companies C to E, Ans # 15

  1. The tagline “The care continues” is of 'Cadila Pharmaceuticals Ltd',. one of the largest privately held pharmaceutical companies in India, headquartered at Ahmedabad. Cadila Pharmaceuticals Ltd. is the company formed by the family of Shri Indravadan Modi  after the Patel and Modi families split in 1995. An integrated healthcare solutions provider with pharmaceutical product basket, the company caters to over 45 therapeutic areas that include cardiovascular, gastrointestinal, analgesics, haematinics, anti-infectives and antibiotics, respiratory agents, antidiabetics and immunologicals. 
  2. Cadila Healthcare or Zydus Cadila is an innovative global pharmaceutical company that discovers, develops, manufactures and markets a broad range of healthcare products. It is the company the was formed by the family of Shri Ramanbhai Patel after the Patel and Modi families split in 1995The group’s operations range from API to formulations, animal health products and cosmeceuticals. Headquartered in the city of Ahmedabad in India, the group has global operations in four continents spread across USA, Europe, Japan, Brazil, South Africa and 25 other emerging markets. The tagline of ‘Zydus Cadila’ is “dedicated to life”.
  3. The company is Cipla Limited an Indian pharmaceutical company, probably best-known outside its home country for pioneering the manufacture of low-cost anti-AIDS drugs for HIV-positive patients in developing countries. It has played a similarly prominent role in expanding access to drugs to fight influenza, respiratory disease and cancer. Cipla makes drugs to treat cardiovascular disease, arthritis, diabetes, weight control, depression and many other health conditions, and its products are distributed in virtually every country of the world. Cipla is the world's largest manufacturer of antiretroviral drugs (ARVs) to fight HIV/AIDS, as measured by units produced and distributed (multinational brand-name drugs are much more expensive, so in money terms Cipla medicines are probably somewhere down the list). Roughly 40 percent of HIV/AIDS patients undergoing antiretroviral therapy worldwide take Cipla drugs.
  4. Cephalon, Inc. is a U.S. biopharmaceutical company co-founded in 1987 by Dr. Frank Baldino, Jr., a pharmacologist and former scientist with the DuPont Company, who served as the company's chairman and chief executive officer until his death in December 2010. The company's name comes from the adjective "cephalic" meaning "related to the head or brain," and it was established primarily to pursue treatments for neurodegenerative diseases.Tagline of Cephalon was “INSIGHTS INTO MEDICINE”. On October 14, 2011, Teva Pharmaceutical Industries Ltd. completed its acquisition of Cephalon, Inc.
  5. The taglineLIFE. RESEARCH. HOPE” is of Dr. Reddy's Laboratories Ltd., an integrated pharmaceutical company focused on providing medicines through its three business segments: Global Generics segment, Pharmaceutical Services and Active Ingredients (PSAI) segment and Proprietary Products segment. The company was founded by Dr. Anji Reddy in 1984. Dr. Reddy's manufactures and markets a wide range of pharmaceuticals in India and overseas. The company has over 190 medications, 60 active pharmaceutical ingredients (APIs) for drug manufacture, diagnostic kits, critical care, and biotechnology products.
  6. The company is 'Dishman' (Dishman Pharmaceuticals and Chemicals), a multinational company specialized in the manufacture of active ingredients for the pharmaceutical industry. The focus of the Dishman Group has been on research and development of various in-house technologies for the manufacture of quaternary ammonium compounds (quats) and active pharmaceutical ingredients. The first facility of the Dishman Group was built in 1987 in Naroda; in 1996 the company initiated its expansion at Bavla where it is currently headquartered. Through several acquisitions,the Dishman Group became a global company with multiple manufacturing facilities in India, Europe and China serving leading pharmaceutical and biopharmaceutical companies.
  7. 'Daiichi Sankyo Co., Ltd'. has the tagline “Passion for Innovation. Compassion for Patients”.  It is a global pharmaceutical company and the second largest pharmaceutical company in Japan. It achieved JPY 970 billion in revenue in 2010 and is currently ranked number 17 in world sales. Its headquarter is based in Tokyo. The company also owns the American biotechnology company Plexxikon, the German biotechnology company U3 and Ranbaxy Laboratories in India. Daiichi Sankyo is the producer of Benicar (Olmesartan), an angiotensin II receptor antagonist and top selling drug in the U.S. with total sales of USD 2.7 billion.
  8. “Meant to achieve” is the present tagline of 'Elder Pharmaceuticals', one of the leading pharmaceutical company headquartered in Mumbai, Maharashtra. Its main activities include the manufacturing and marketing of prescription pharmaceutical brands, surgical and medical devices. Its largest presence in three therapeutic segments, Women’s Healthcare, Wound Care and Nutraceuticals. It has 6 manufacturing plants in India & 1 in Nepal. It manufactures various dosage forms like tablets, capsules, syrups, injectables, topical creams and ointments.Elder Pharmaceuticals was formed by Mr. Jagdish Saxena in Mumbai in 1989. The first manufacturing plant was set up in 1989 at Nerul. 
  9. Eli Lilly and Company, the global pharmaceutical company has the tagline "Answers that matter". Eli Lilly's global headquarters is located in Indianapolis, Indiana, in the United States. The company also has offices in Puerto Rico and 17 other countries. Their products are sold in approximately 125 countries. The company was founded in 1876 by a pharmaceutical chemist, Eli Lilly, after whom the company was ultimately named. Among other specialties, Lilly was the first company to mass-produce penicillin, as well as one of the first pharmaceutical companies to produce human insulin using recombinant DNA, and today is the world's largest manufacturer and distributor of psychiatric medications. Among the company's major pharmaceutical breakthroughs are cephalosporin, erythromycin, insulin, and Prozac (fluoxetine), a selective serotonin reuptake inhibitor (SSRI) for the treatment of clinical depression. Among other distinctions, Lilly is the world's largest manufacturer and distributor of medications used in a broad range of psychiatric and mental health-related conditions, including clinical depression, generalized anxiety disorder, narcotic addiction, insomnia, bipolar disorder, schizophrenia, and others.

Friday, February 1, 2013

DEVELOPING A TAGLINE

A tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies take the services of advertising agencies to develop tag lines for their companies and brands.
Even without a professional advertising agency, one can develop with some creativity and persistence, a tagline for his or her company.
Taglines must be developed based on a well thought through “unique value proposition” informed by customer insight. Only then should one begin the process of generating hundreds, if not thousands, of tagline options, which will be evaluated against the above mentioned criteria to filter out all but the most powerful options.

A. First, it is to be decided about what is intended to be communicated with the tag line.

If there is a positioning statement and/or unique selling proposition, it is to be noted. The tag line should reinforce them.
Answers to these questions are important.
  • Who are the customers? 
  • What benefits do you give the customers? 
  • What feelings do you want to evoke in the customers? 
  • What action are you trying to generate from the customers? 
  • How are you different from the competitors?
It should be tried to get one or more of these across in the tag.

B. Second, preparation for brainstorming.

Gather tag lines from other companies and brands. Look in other categories besides one’s own and trying to find tag lines from both large and small companies.
As tag lines are found, they are to be written on index cards or individual slips of paper. They will be mixed and matched and paired them with unrelated items as one brainstorms.
Pay attention to the words used, how they are put together, and which of the above questions they address. By doing this, you are more likely to come up with a unique angle for your own tag line.
NOTE: Others' tag lines are only to spark ideas. It should not be plagiarized. Finally one’s own, original tag line should come up.
To find tag lines, one needs to look around. They are found anywhere where there are advertisements, packaging, or logos, in magazines, on TV/radio commercials, in print advertisements, and on Web sites.
Find your competitors' tag lines - look at them and strive to be better and different.
Gather together books to help you come up with different ways to phrase similar ideas. 

C. Third, brainstorming.

This works well if a small group can be got together, but can also be done solo. A place is to be set up with a lot of writing space - use dry erase boards, easels with big paper pads, note cards, etc.
Go through the props. Words or concepts need to be looked up in the books. The various propos need to be rearranged so that each one can be looked at in different ways. Write down *everything* that comes to mind and all the new ideas each phrase sparks. They do not have to make sense. It is compilation of a large number of ideas.

D. Fourth, consolidation of the list.

After brainstorming, go through all the ideas. Pull out those few which seem to have the best potential. Try to reduce longer ones to fewer words.

E. Fifth, choosing the one best tag line.

Left with a short list of possibilities, get others' opinions to pick the single best tag line. A market research firm may be engaged to test the tag lines with customers.
An informal research may also be conducted, if one has direct contact with customers, by asking them what they think.

The above exercise will give a tagline that is the best for the brand.

Based on the above, I suggest the following tagline to my friend.
"JAI TRADERS - The ultimate solution for Power Back Up"

Monday, January 28, 2013

TAGLINE CREATION

A tagline is a phrase that accompanies your brand name to quickly translate your business's positioning and brand identity into a single line (a tagline) that means something to consumers. A tagline is meant to provide consumers with an indication of your brand and its market position in just a few memorable words.

A great tagline is a powerful tool that can help consumers, customers, suppliers, and other interested audiences link your company or product name to a brand promise and message.

After a brand name or company name, the tagline is often the second most noticeable element.

Taglines are an effective way to communicate the brand’s “unique value proposition” powerfully, succinctly and memorably. It is very difficult to create the perfect tagline, however, because of all of the objectives that it must accomplish:
  • It communicates the brand’s “unique value proposition” in an economy of words
  • It is believable for the brand
  • Competitive brands are not saying and cannot say the same thing
  • It is memorable – it must stick in people’s minds
  • It can’t be trite
  • It needs to do more than just refer to the product category
  • It should not promise a “cost of entry” benefit for the category
  • Ideally, it is entertaining or emotionally appealing
  • Enhance the brand promise
  • Inspire you to learn more about the brand or company
  • Differentiate the brand or company from the competition
  • Create an emotional bond
Great taglines have a number of common attributes. When writing a tagline, it is to be seen that it meets these criteria:
  • It's memorable: One hears it, memorizes it quickly and repeats with ease.
  • It's short: Great often have as few as ten syllables so that they’re quick to recite and easy to tuck in alongside logos.
  • It conveys a brand’s point of difference. The tagline tells what sets your brand apart from others.
  • It clarifies a brand’s market position and key benefits. Especially if the brand name doesn’t quickly communicate the brand’s offerings and distinctions.
  • It differentiates a business from all others. In fact, a great tagline is so unique that it doesn’t work when linked to a competitor’s brand name.
  • It reflects the brand’s identity, character, promise, and personality. It also needs to be believable and original.
A great tagline manages to excel on most or all of these fronts while also avoiding a couple of major tagline mistakes:
  • It invokes positive feelings without running the risk of triggering sarcastic retorts.
  • It appeals to consumers. In other words, the tagline needs to work as a consumer magnet.
  • It adds to the meaning of the brand name without repeating any of the same words or concepts.
Common Tagline mistakes:
  • Claiming something that is overused or trite.
  • We are the [quality/service/innovation] leader.
  • Excellence in all that we do.
  • You can count on us.
  • We care about people.
  • Saying something that sounds good (is “catchy”) but that does not differentiate the brand in a meaningful way.
  • Communicating what product category the brand is in...period.
  • Claiming a benefit that all brands in the category must deliver (a “cost of entry” benefit).
  • Saying something that many or all brands in your brand’s category could also say.
  • Saying something that is so broad that it is meaningless.
  • Saying something that is too complicated or confusing.
  • Using too many words.
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The above post is in reply to one of my friend's queries on creation of taglines and shall be continued in the next post

Taglines of Pharma Companies C to E, Quiz # 15

  1. This company is a descendant of the erstwhile Cadila Laboratories and has the tagline “The care continues”?
  2. What is the tagline of ‘Zydus Cadila’ ?
  3. This company was founded by nationalist Indian scientist Khwaja Abdul Hamied as The Chemical, Industrial & Pharmaceutical Laboratories in 1935 and has the tagline “Caring for Life”.
  4. What was the tagline of 'Cephalon'? How did the company get the name Cephalon?
  5. Which company has the tagline “LIFE. RESEARCH. HOPE” ?
  6. This pharmaceutical company was founded in 1983 by Shri Janmejay R. Vyas, who is also the present Managing Director. The tagline goes as “Global Partnership Solutions”. Which is the company ?
  7. This company has the tagline “Passion for Innovation. Compassion for Patients”. Headquartered in Japan, it is also the owner of Ranbaxy Laboratories. 
  8. “Meant to achieve” is the present tagline. The earlier recent taglines were “Niche is Nice”, “Delivering value”, “Nurturing Health”. Which is the company ?
  9. Whose tagline is "Answers that matter"?

Friday, January 25, 2013

Taglines of Pharma Companies A to B, Ans # 14

  1. The company is 'Abbott Laboratories', has the tagline "A Promise for Life". It is an American global pharmaceuticals and health care products company operating in over 130 countries. The company headquarters are in Abbott Park, North Chicago, Illinois. The company was founded by Chicago physician, Dr. Wallace Calvin Abbott in 1888. In 1985, the company developed the first HIV blood screening test. The company's drug portfolio includes Humira, a drug for rheumatoid arthritis, psoriatic arthritis, ankylosing spondylitis, Crohn's disease, moderate to severe chronic psoriasis and juvenile idiopathic arthritis; Norvir, a treatment for HIV; Depakote, an anticonvulsant drug; and Synthroid, a synthetic thyroid hormone. 
  2. 'AstraZeneca plc' is a British-Swedish multinational pharmaceutical and biologics company headquartered in London, United Kingdom. It is the world's fifth-largest pharmaceutical company measured by 2009 prescription drug sales (after Pfizer, Novartis, Sanofi, and GlaxoSmithKline) and has operations in over 100 countries. It has a portfolio of products for major disease areas including cancer, cardiovascular, gastrointestinal, infection, neuroscience, respiratory and inflammation.The company was founded in 1999 through the merger of the Sweden-based Astra AB and the UK-based Zeneca Group. The tagline of AstraZeneca is "Health connects us all"
  3. The tagline “Our pursuit , Life’s potential” is of Allergan, the global specialty pharmaceutical company. Their product ranges include ophthalmic pharmaceuticals, dermatology products, and neurological products. The company's most notable neurologic product is Botox, used around the world to treat a variety of debilitating disorders associated with muscle overactivity and also well-known—under the trade names Botox Cosmetic and Vistabel—for the treatment of facial lines. 
  4. Allergan India Private Ltd. is based in Bangalore. It began operations in 1996 and is a Leader in ophthalmology. A joint venture of Allergan Inc. and Nicholas Piramal (I) Ltd. the company has a nation-wide distribution channel supplying Eyecare Pharmaceutical, Surgical and Optical products.
  5. The tagline “Touching lives over 100 years” belongs to ‘Alembic Pharmaceuticals Limited’.  Established in 1907, Alembic is a leading pharmaceutical company in India. The Company is vertically integrated with the ability to develop, manufacture and market pharmaceutical products, pharmaceutical substances and Intermediates. Alembic is the market leader in the Macrolides segment of anti-infective drugs in India.
  6. Tagline of ‘Albert David’ is “We are about health”. Albert David, is a pharmaceutical company in India, headquartered in Kolkata. Products of Albert David include Pharmaceutical formulations and bulk drugs, Infusion solutions and oral solids, Disposable syringes and needles & Herbal formulations. Products are exported to Vietnam, Russia, Belarus, Egypt, Bangladesh, Kenya, Tanzania, Uganda, Sudan, Ethiopia, Nigeria, Zaire, Haiti, Brazil, Canada, USA, UK, Netherlands and Germany. 
  7. The tagline "Committed to healthier life !" is associated with 'Aurobindo Pharma'. In addition to being the market leader in Semi-Synthetic Penicillins, Aurobindo Pharma has a presence in key therapeutic segments such as neurosciences, cardiovascular, anti-retrovirals, anti-diabetics, gastroenterology and cephalosporins, among others. Aurobindo Pharma features among the top 10 companies in India in terms of consolidated revenues. It exports to over 125 countries across the globe with more than 70% of its revenues derived out of international operations.
  8. "Pure Healthy Essence" is the tagline of 'Amrutanjan Healthcare'. Amrutanjan Healthcare Limited is an Indian pharmaceutical company specialising in Ayurvedic balm for headaches, cold and cough. It was established by illustrious journalist, freedom-fighter,Philanthropist Kasinadhuni Nageswara Rao in Mumbai in 1893. Though it has diversified its range of products, it is still renowned for the Amrutanjan pain balm which is one of the most widely used medicines for headaches all over India.
  9. Aventis Pharma Limited, headquartered in Mumbai, is a part of Sanofi-Aventis group.Sanofi-Aventis and its 100% subsidiary Hoechst AG, are the major shareholders of Aventis Pharma Limited. Its manufacturing portfolio contains medicines for several therapeutic areas including cardiovascular, thrombotic, metabolic disorders, oncology, disorders of the central nervous system, internal medicine. In July 2003, company launched Lantus, the world's first and only once a day insulin. The tagline goes "Because Health Matters" is associated with 'Aventis Pharma Limited'.
  10. "Creating value in pharmaceuticals" is the tagline of 'Actavis', the international generic pharmaceutical company based in Iceland that was founded in 1956 as Pharmaco.
  11. "Together we Innovate" is the tagline of 'Actelion'.
  12. "See better. Live better" is the tagline of  'Bausch & Lomb', the world's leading suppliers of eye health products, such as contact lenses and lens care products.
  13. "The difference lies in our DNA" is the tagline of 'Biocon', the Indian biopharmaceutical company with products and research services ranging from pre-clinical to clinical development through to commercialization. Within biopharmaceuticals, the Company manufactures generic active pharmaceutical ingredients (APIs) like Statins and Immunosuppressants that are sold in the developed markets of the United States and Europe. It also manufactures biosimilar Insulins, which are sold in India as branded formulations and in both bulk and formulation forms. In research services, Syngene International Limited (Syngene) is engaged in the business of custom research in drug discovery while the other fully owned subsidiary Clinigene International Limited (Clinigene) is in the clinical development space.
  14. 'Bristol-Myers Squibb', often referred to as BMS, is a pharmaceutical company, headquartered in New York City. Bristol-Myers Squibb manufactures prescription pharmaceuticals in several therapeutic areas, including cancer, HIV/AIDS, cardiovascular disease, diabetes, hepatitis, rheumatoid arthritis and psychiatric disorders. Its mission is to "discover, develop and deliver innovative medicines that help patients prevail over serious diseases." The tagline is "Together we can prevail".
  15. Bayer HealthCare is Bayer's pharmaceutical and medical products subgroup. It is involved in the research, development, manufacture and marketing of products that aim to improve the health of people and animals. Bayer HealthCare comprises a further four subdivisions: Bayer Schering Pharma, Bayer Consumer Care, Bayer Animal Health and Bayer Medical Care. The tagline of ‘Bayer HealthCare’ is "Science for a Better Life".
  16. The tagline “Making a meaningful difference in patients’ lives” is associated with 'Baxter International Inc'. an American health care company with headquarters in Deerfield, Illinois. The company primarily focuses on products to treat hemophilia, kidney disease, immune disorders and other chronic and acute medical conditions.
  17. C.H. Boehringer Sohn AG & Ko. KG is the parent company of Boehringer Ingelheim, which was founded in 1885 by Albert Boehringer in Ingelheim am Rhein, Germany. The Boehringer Ingelheim group is one of the world's 20 leading pharmaceutical companies. The company's key assets of interest are: respiratory disease, cardiovascular disease, Parkinson's disease, HIV, thromboembolic disease and cerebrovascular disease. The tagline of ‘Boehringer Ingelheim’ is "Value through Innovation"
  18. The tagline “Transforming Discovery into Care” belongs to 'Biogen Idec', the American biotechnology company specializing in drugs for neurological disorders, autoimmune disorders and cancer.

Friday, January 18, 2013

Taglines of Pharma Companies A to B, Quiz # 14

  1. This company developed the first HIV blood screening test and has the tagline "A Promise for Life". Which is the company ?
  2. What is the tagline of 'AstraZeneca' ?
  3. Whose tagline is “Our pursuit , Life’s potential”?
  4. Which company has the tagline “Touching lives over 100 years”?
  5. What is the tagline of ‘Albert David’ ?
  6. This is an Indian pharma company headquartered at Hyderabad, India. It has the tagline "Committed to healthier life !". Which is the company ?
  7. With which company is the tagline "Pure Healthy Essence" associated ?
  8. This company is famous for launching Lantus, the world's first and only once a day insulin. The tagline goes "Because Health Matters". Which company are we talking about ?
  9. Whose tagline is "Creating value in pharmaceuticals"?
  10. This pharma company is specialized in orphan diseases.The tagline "Together we Innovate" is associated with the company.
  11. With which company is the tagline "See better. Live better" associated ?
  12. Whose tagline is "The difference lies in our DNA"?
  13. What is the tagline of the pharma company ' Bristol-Myers Squibb' ?
  14. What is the tagline of ‘Bayer HealthCare’?
  15. Which company has the tagline “Making a meaningful difference in patients’ lives”?
  16. What is the tagline of ‘Boehringer Ingelheim’?
  17. With which company is the tagline “Transforming Discovery into Care” associated?
Answers may be mailed to skpaul1212@gmail.com.

Friday, January 11, 2013

Taglines Punchlines of Airlines: Answers - 13

  1. "Now Everyone Can Fly" is the tagline of 'AirAsia', the Malaysia-based low-cost airline. AirAsia was established in 1993 and began operations on 18 November 1996.
  2. The tagline of 'Saudia' is "Welcome to your world".
  3. 'Thai Airways International Public Company Limited' is abbreviated as THAI and is the national flag carrier and largest airline of Thailand. It has the tagline "Smooth as Silk/ I Fly THAI".
  4. "The airline of Indonesia" is the tagline of 'Garuda Indonesia', is the flag carrier of Indonesia. It is named after the mythical giant bird Garuda of Hinduism and Buddhist mythology.
  5. 'Singapore Airlines Limited (SIA)' is the flag carrier airline of Singapore. Singapore Airlines has a strong presence in the Southeast Asia, East Asia, South Asia, and "Kangaroo Route" markets. The tagline is "A Great Way To Fly".
  6. 'Malaysia Airlines' is the government-owned flag carrier of Malaysia.Malaysia Airlines operates flights in Southeast Asia, East Asia, South Asia, Middle East and on the Kangaroo Route between Europe and Australasia. It operates transpacific flights from Kuala Lumpur to Los Angeles, via Tokyo. The tagline is ""MH" is Malaysian Hospitality".
  7. " Bringing the world to Africa and Africa to the world ” is the tagline of  'South African Airways (SAA)'. South African Airways is the national flag carrier and largest airline of South Africa.
  8. The tagline " The New Spirit of Africa" belongs to 'Ethiopian Airlines', the national flag carrier and largest airline of South Africa. 
  9. 'Air Mauritius',  the flag carrier of Mauritius has the tagline "Non-stop Caring".
  10. "North of Expected" is the tagline of 'Alaska Airlines' based in the Seattle suburb of SeaTac, Washington in the United States. 
  11. 'AeroMéxico' has the tagline "We never stop (Nunca nos detenemos)".

Tuesday, January 8, 2013

Taglines Punchlines of Airlines: Quiz - 13

  1. This airline is is Asia's largest low-fare, no-frills airline and a pioneer of low-cost travel in Asia and has the tagline "Now Everyone Can Fly". Which is the airline?
  2. Saudi Arabian Airlines operating as 'Saudia' is the flag carrier airline of Saudi Arabia, based in Jeddah. What is the tagline of 'Saudia' ?
  3. This airlines abbreviated as THAI and has the tagline "Smooth as Silk/ I Fly THAI". Which airline are we talking about ?
  4. Which airline has the tagline The airline of Indonesia" ?
  5. What is the tagline of 'Singapore Airlines Limited' ?
  6. What is the tagline of 'Malaysia Airlines' ?
  7. Whose tagline is " Bringing the world to Africa and Africa to the world ” ?
  8. This airline has the tagline " The New Spirit of Africa". It serves as the country's flag carrier, and is wholly owned by the Government of Ethiopia. Which is the airline?
  9. Which airline has the tagline "Non-stop Caring" ?
  10. This airlines flaunts the tagline"North of Expected". Which is the airline?
  11. Airways of Mexico, operating as 'AeroMéxico' has the tagline -------------------

Taglines Punchlines of Airlines: Answers - 12

  1. 'China Eastern Airlines', China's second-largest carrier by passenger numbers and the world’s third-biggest carrier by market value. Has the tagline “Traveling the globe, making dreams come true”
  2. The tagline of 'US Airways' is "Fly With US"
  3. “Fly Emirates, Hello Tomorrow, Fly Emirates. Keep Discovering (old slogan), Fly Emirates. To over 100 destinations, Fly Emirates, in six continents” are all taglines of ‘Emirates’, the largest airline in the Middle East. The current tagline is “Hello Tomorrow”
  4. “Faire du ciel le plus bel endroit de la terre” (English: "Making the sky the best place on Earth") is the tagline of ‘Air France’ the subsidiary of the Air France-KLM Group. Air France served as France's primary national flag carrier for seven decades prior to its 2003 merger with KLM.
  5. ‘British Airways (BA)’ has the tagline “To Fly. To Serve.” Its online marketing slogan is “Upgrade to British Airways”
  6. 'Korean Air', both the flag carrier and the largest airline of South Korea has the tagline “Excellence in Flight”.
  7. ‘Air Canada’ has the tagline “Go Far”.
  8. “Globally Yours” is the tagline of 'Turkish Airlines', the national flag carrier airline of Turkey.
  9. 'Qantas Airways Limited', the flag carrier of Australia, originally named "QANTAS", an acronym for "Queensland and Northern Territory Aerial Services" is nicknamed "The Flying Kangaroo" and has the tagline “Spirit of Australia”.
  10. ‘EgyptAir’ was founded in June 1932 as ‘Misr Airwork’ and has the tagline “Enjoy The Sky”.
  11. ‘TAM Airlines’ is the Brazilian brand of LATAM Airlines Group. The merger of TAM with LAN Airlines was completed on June 22, 2012. The company is currently the largest Brazilian airline. The tagline of ‘TAM Airlines’ is “ Paixão por voar e server” which in English is “Passion to fly and serve”
  12. 'All Nippon Airways Co., Ltd'. also known as Zennikkū or ANA, is Japan's largest airline and has the tagline “Japan's Best to the World”
  13. “Dream Skyward” is the tagline of ‘Japan Airlines Co., Ltd. (JAL)’.


Saturday, January 5, 2013

Taglines Punchlines of Airlines: Quiz - 12

  1. What is the tagline of ‘China Eastern Airlines’?
  2. What is the tagline of 'US Airways'?
  3. “Fly Emirates, Hello Tomorrow, Fly Emirates. Keep Discovering (old slogan), Fly Emirates. To over 100 destinations, Fly Emirates, in six continents” are the taglines of a famous airline in UAE. Which is the airline?
  4. “Faire du ciel le plus bel endroit de la terre” (English: "Making the sky the best place on Earth") is the tagline of which airline?
  5. ‘British Airways’ was formed by the merger of BOAC and BEA, and two smaller, regional airlines, Cambrian Airways and Northeast Airlines. What is the tagline of 'British Airways' and what is its online marketing slogan?
  6. This airline from Asia has the tagline “Excellence in Flight”. Which airline are we talking?
  7. ‘Air Canada’ is the flag carrier and largest airline of Canada. It is the world's tenth-largest passenger airline by number of destinations. What is the tagline of ‘Air Canada’?
  8. “Emotionally Yours” was the tagline of erstwhile ‘Sahara Airlines’. Whose tagline is “Globally Yours” ?
  9. This airline nicknamed "The Flying Kangaroo" has the tagline “Spirit of Australia”. What is the name of the airline?
  10. This airline was founded in June 1932 as ‘Misr Airwork’ and has the tagline “Enjoy The Sky”. Which is the airline?
  11. What is the tagline of ‘TAM Airlines’
  12. Whose tagline is “Japan's Best to the World” ?
  13. What is the tagline of ‘Japan Airlines Co., Ltd. (JAL)’ ?

Taglines Punchlines of Airlines: Answers - 11

  1. "It's the little things that move you". It was followed by an advertising campaign. "Great Service. Great People. Great Fares." In 2011, they rolled out "People. They make an airline." are all taglines of 'Cathay Pacific'.
  2. 'Citilink' the low-cost airline of Indonesia has the tagline " Low Fares Everyday...".
  3. 'Lion Air' of  Indonesia has the tagline " We make people fly"
  4. 'Iran Air', formally Airline of the Islamic Republic of Iran is the flag carrier airline of Iran, has the tagline "Our Mission Is Your Safety"
  5. 'Delta Air Lines', the world's largest airline in terms of fleet size, revenue passenger-kilometers flown, and scheduled passenger traffic has the tagline "Keep Climbing".
  6. The tagline of 'United Airlines' is "Let's Fly Together"
  7. "Love Is Still Our Field", "Just Plane Smart", "The Somebody Else Up There Who Loves You", "THE Low Fare Airline" and "Grab your bag, It's On!" were all taglines of 'Southwest Airlines', the largest low-cost carrier in the United States. The airline's current slogan is "A Symbol of Freedom", "Bags Fly free".
  8. 'Deutsche Lufthansa AG' is the flag carrier of Germany and the largest airline in Europe in terms of overall passengers carried and fleet size. The name of the company is derived from Luft (the German word for "air"), and Hansa (after the Hanseatic League). 'Deutsche Lufthansa AG' has the tagline   "Nonstop you".
  9. 'China Southern Airlines' has recently created new tag line from  "Best Place in the Sky",  to"Australia, it's really not that far"
  10. The tagline of 'Ryanair Ltd' is "The low fares airline"

Thursday, January 3, 2013

Taglines Punchlines of Airlines: Quiz - 11

  1. The airline's first campaign was "It's the little things that move you". It was followed by an advertising campaign. "Great Service. Great People. Great Fares." In 2011, they rolled out "People. They make an airline." as their latest motto. Which airline are we talking about?
  2. What is the tagline of 'Citilink' the low-cost airline headquartered in Jakarta, Indonesia ?
  3. This airline is Indonesia’s largest privately run airline, capturing the largest share of the domestic market share. It has the tagline " We make people fly". Which is the airline ?
  4. Which airline's tagline is " Our Mission Is Your Safety"?
  5. "Keep Climbing" is the tagline of a large and famous airline. Which is it ?
  6. 'United Airlines', is a major U.S. airline and is also the world's largest airline by number of destinations and scheduled passenger-kilometer flown. What is the tagline of 'United Airlines' ?
  7. "Love Is Still Our Field", "Just Plane Smart", "The Somebody Else Up There Who Loves You", "THE Low Fare Airline" and "Grab your bag, It's On!" were all taglines of the same airline.  Which airline is it?
  8. This airline is the world's fourth-largest airline in terms of overall passengers carried and has the tagline "Nonstop you". Which is the airline ?
  9. What is the tagline of 'China Southern Airlines '?
  10. Ryanair Ltd. is an Irish low-cost airline. What is the tagline of 'Ryanair Ltd' ?

    Taglines Punchlines of Airlines: Answers - 10

    1. The origin of 'Spicejet' is related to 'Modiluft', one of India's first post-deregulation airlines that was launched by the Indian industrialist S K Modi, in technical partnership with the German flag carrier Lufthansa . 'Spicejet' has the tagline "Flying for everyone"
    2. 'Biman Bangladesh Airlines' the flag carrier airline of Bangladesh has the tagline "Wings of your freedom".
    3. The tagline of 'United Airways Ltd.' is "Fly Your Own Airline"
    4. 'Drukair — Royal Bhutan Airlines', the national airline of the Kingdom of Bhutan has the tagline "On the Wings of the Dragon".
    5. The tagline of 'Myanmar Airways International Co., Ltd.' is "Modern Comforts, Gentle Traditions".
    6. 'Cambodia Angkor Air' has the tagline "Proudly the national flag carrier"
    7. 'Dragonair', is an international airline and flag carrier headquartered in Hong Kong.  The tagline of  'Dragonair' is "Opening up Asia"
    8. 'IndiGo' is a private, low-cost airline based in Gurgaon, Haryana, India. Its tagline is "Go IndiGo"
    9. "Fly The Good Times" is the tagline of  'Kingfisher Airlines Limited'  an airline group based in India.
    10. 'GoAir' the Indian low-fare airline based in Mumbai, India. has the tagline "Fly Smart"
    11. 'Air India' is the flag carrier airline of India. Its tagline is "Your Palace in the Sky!"
    12. The tagline of 'Jet Airways', the airlines based in India is  "The Joy of Flying"