Friday, March 29, 2013

Taglines-Punchlines of Shoe Brands: Post 2

11. Wolverine Boots and Shoes

Wolverine World Wide is a footwear manufacturer based in Rockford, Michigan, known for their own brand, Wolverine Boots and Shoes, as well as their subsidiaries such as Hush Puppies and Merrell. The company also manufactures footwear for other companies, such as Caterpillar and Harley-Davidson, as well as shoes and boots for the military.
The company was founded in 1883 by G. A. Krause as a utility company. In 1903, Krause built a shoe factory in Michigan. Today, the company is run by Blake Krueger and has an online accounting service.
Brands owned by Wolverine World Wide and subsidiaries include Bates, Chaco, Cushe, Hush Puppies, Hytest Safety Footwear, Keds, Merrell, Saucony, Sebago, Sperry Top-Sider, Stride Rite, Wolverine Boots and Shoes and Wolverine Leathers.
Licensed brands include Caterpillar, Harley-Davidson, Patagonia Footwear.

The tagline of 'Wolverine Boots and Shoes' is "They don't quit. Relentless by nature".

12. Startrite children's shoes

Start-rite is a brand of children's footwear.
The shoemaker, purportedly Britain's oldest and one of the first manufacturers in Norfolk, was established in 1792 in Norwich, England, by James Smith.His grandson, James Southall, gave the firm its current name; it rose in prominence during the 20th century thanks in part to an iconic poster, reading Children's shoes have far to go, which was displayed on the London Underground for 20 years from 1947.
In 2003 the company ceased production in the UK, outsourcing its operations to India. The cost-cutting move came amid a £600,000 annual loss, which the company reversed the following year to turn a £1.5 million profit. Sales further increased by 20% to 2007.
The company focuses on correctly fitting shoes to children's feet, and was the first to introduce variable width fittings for children's shoes.

The tagline of 'Startrite' is "Worn by the world's most precious feet".

13. Liberty Shoes
Liberty Shoes Ltd. (LSL) was established on the 25th of December, 1954 in Karnal, Haryana
LSL produces more than 50,000 pairs of footwear a day covering virtually every age group and income category. Products are marketed across the globe through 150 distributors, 350 exclusive showrooms and over 6000 multi-brand outlets, and sold in thousands every day in more than 25 countries. After 50 years of its existence, today Liberty produces footwear for the all age groups. Currently, LSL is headed by Mr. Adesh Gupta as its CEO. It is a part of the 'Liberty Group' which includes other associate companies - Liberty Retail Revolutions Limited and Liberty Whiteware.
The different brands of Liberty shoes are:
  • FOR MEN: Coolers, Fortune, Force 10, Gliders and Windsor
  • FOR WOMEN: Force 10, Gliders, Senorita and Tiptopp
  • FOR KIDS: Footfun, Force 10, Gliders, Prefect
  • SAFETY SHOES: Freedom, Warrior and Workman
The tagline of 'Liberty Shoes' is "A feeling called liberty; Come express yourself".

14. Adidas

"Adidas is all in" is the current tagline or punchline for Adidas. The slogan aims to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. "Impossible is Nothing" was the previous mainstream marketing slogan for Adidas.
Adidas currently manufactures several running shoes, performnce clothing and football kit and associated equipment. Branded running shoes include the adiStar Salvation 3, the adiStar Ride 3, the Supernova Sequence 4 , and the Supernova Glide 3, among others.

Adidas has sponsored tennis players and recently introduced a new line of tennis racquets.
Adidas Golf is part of Adidas, a German-based sports clothing manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, TaylorMade-Adidas golf company, and Rockport. The Adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments of Adidas, Reebok, and TaylorMade-Adidas Golf. Adidas Golf sells and manufactures Adidas-brand golf clothing, footwear, and accessories.

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