Thursday, February 28, 2013

Taglines of Pharma Companies P to Z: Post # 17

Tagline of 'Pfizer': "Working Together for a Healthier World"
Pfizer, Inc. is an American multinational pharmaceutical corporation headquartered in New York City, and with its research headquarters in Groton, Connecticut, United States. It is the world's largest pharmaceutical company by revenues, operating in 180 countries worldwide.
Pfizer develops and produces medicines and vaccines for a wide range of conditions including in the areas of immunology and inflammation, oncology, cardiovascular and metabolic diseases, neuroscience and pain. Pfizer's products include Lipitor (atorvastatin); the Controlled drug for neuropathic pain/fibromyalgia drug Lyrica (pregabalin); the oral antifungal medication Diflucan (fluconazole), the antibiotic Zithromax (azithromycin), Viagra (sildenafil, for erectile dysfunction), and the anti-inflammatory drug Celebrex (celecoxib).

Tagline of 'Piramal Healthcare': "Knowledge Action Care"
Piramal Healthcare is a part of the Piramal Enterprises Ltd. led by Ajay G. Piramal, the Piramal Group is one of India’s foremost business conglomerates. Emerging from a rich textile industry lineage, the Piramal Group has exemplified diversification by foraying into a myriad of industries that encompass healthcare, drug discovery and research, glass, real estate and financial services.
Piramal Healthcare entered into pharmaceutical sector in 1988. Today Piramal’s pharmaceutical businesses comprises pharma solutions, critical care, consumer products and lab-diagnostics, which contributes to over 90 percent of the company’s revenues.


Tagline of  'Ranbaxy': "Trusted Medicines. Healthier Lives"
Ranbaxy Laboratories Limited (Ranbaxy), India's largest pharmaceutical company, is an integrated, research based, international pharmaceutical company, producing a wide range of quality, affordable generic medicines, trusted by healthcare professionals and patients across geographies. Ranbaxy today has a presence in 23 of the top 25 pharmaceutical markets of the world. The company has a global footprint in 43 countries, world-class manufacturing facilities in 8 countries and serves customers in over 125 countries.
In November 2008, Daiichi-Sankyo completed the takeover of the company from the founding Singh family in a deal worth $4.6 billion by acquiring a 63.92% stake in Ranbaxy.

Tagline of 'Sun Pharmaceutical Industries Limited': "Leadership through focused research"
Sun Pharmaceutical Industries Limited is an Indian global pharmaceutical company headquartered in Mumbai, Maharashtra that manufactures and sells pharmaceutical formulations and active pharmaceutical ingredients (APIs) primarily in India and the United States. The company offers formulations in various therapeutic areas, such as cardiology, psychiatry, neurology, gastroenterology and diabetology. It also provides APIs such as warfarin, carbamazepine, etodolac, and clorazepate, as well as anticancers, steroids, peptides, sex hormones, and controlled substances.

Tagline of  'Sanofi': "Because health matters"
Sanofi S.A. is a French multinational pharmaceutical company headquartered in Paris, France, the world's fourth-largest by prescription sales. Sanofi engages in the research and development, manufacturing and marketing of pharmaceutical products for sale principally in the prescription market, but the firm also develops over-the-counter medication. The company covers 7 major therapeutic areas: cardiovascular, central nervous system, diabetes, internal medicine, oncology, thrombosis and vaccines. The company was formed as Sanofi-Aventis in 2004 by the merger of Aventis and Sanofi-Synthélabo.

Tagline of 'Shire': "To be as brave as people we help".
Shire Plc is a Jersey-registered, Irish-headquartered global specialty biopharmaceutical company that is the manufacturer of pharmaceuticals. Originating in and with a large operational base in the United Kingdom, its brands and products include include Vyvanse, Adderall XR, Intuniv, Lialda, Pentasa, Fosrenol, Replagal, Elaprase, Vpriv, Firazyr and Dermagraft.

Tagline of  ‘Sinopharm’: “Caring for life attending to health”
Sinopharm Group Company Limited is the largest pharmaceutical company in China, jointly owned by China National Pharmaceutical Group Corporation and Shanghai Fosun Pharmaceutical. Sinopharm Group researches and develops, manufactures, distributes, and markets medicine and other healthcare products. Sinopharm Group manages factories, research laboratories, traditional Chinese medicine plantations, and marketing and distribution networks that extend throughout China. 

Tagline of  ‘Takeda’ : “Transformation into a New Takeda”
Takeda Pharmaceutical Company Limited is the largest pharmaceutical company in Japan and Asia and a top 15 pharmaceutical company. The company has over 19,000 employees worldwide and achieved $15.7 billion USD in revenue during the 2008 fiscal year.The company is focused on metabolic disorders, gastroenterology, neurology, inflammation, as well as oncology through its independent subsidiary, Millennium: The Takeda Oncology Company.


Tagline of ‘Teva Pharmaceutical Industries’: “Live your life”
Teva Pharmaceutical Industries Ltd. is an international pharmaceutical company headquartered in Petah Tikva, Israel. It specializes in generic and proprietary pharmaceuticals and active pharmaceutical ingredients. It is the largest generic drug manufacturer in the world and one of the 15 largest pharmaceutical companies worldwide. Teva's facilities are located in Israel, North America, Europe, and South America.

Tagline of ‘UCB Pharmaceuticals’: “Aspiring to be patient centric biopharma leader”
UCB (Union chimique belge) is a multinational biopharmaceutical manufacturing company headquartered in Brussels, Belgium. UCB focuses primarily on R&D, specifically involving medications centered around Epilepsy, Parkinson's, & Crohn's diseases.




Wednesday, February 20, 2013

Taglines of Pharma Companies F to N, Ans # 16

  1. “Be well” is the tagline of Merck & Co., Inc., Merck Sharp & Dohme, MSD outside the United States and Canada. In India, Fulford (India) Limited, is the subsidiary of Merck & Co. Inc. Merck operates in India via three separate entities MSD Pharmaceuticals Private Limited, Organon (India) Private Limited and Fulford (India) Limited.
  2. The tagline of GlaxoSmithKline Pharmaceuticals Ltd. is “Do more, feel better, live longer”. It was established in 2000 by the merger of Glaxo Wellcome plc (formed from the acquisition of Wellcome plc by Glaxo plc) and SmithKline Beecham plc (formed from the merger of Beecham plc and SmithKline Beckman Corporation, which was formed by combining the Smith Kline French and Beckman companies). GSK has a portfolio of products for major disease areas including asthma, cancer, virus control, infections, mental health, diabetes, and digestive conditions. It also has a large consumer healthcare division which produces and markets oral healthcare and nutritional products and over-the-counter medicines including Sensodyne, Boost, Horlicks, and Gaviscon.
  3. Glenmark Pharmaceuticals is headquartered in Mumbai, India. It manufactures and markets generic formulation products and active pharmaceutical ingredients (API), both in the domestic and international markets. In the formulation business, its business spans segments such as Dermatology, Internal Medicine, Paediatrics, Gynaecology, ENT and Diabetes. It operates in 95 countries through its, Glenmark Pharmaceuticals USA, Glenmark Pharmaceuticals UK. Glenmark Pharmaceuticals SA are subsidiaries of Glenmark Pharmaceuticals. The tagline goes “A new way for a new world”.
  4. The company with the tagline “We innovate healthcare” is F. Hoffmann-La Roche Ltd. a Swiss global health-care company that operates worldwide under two divisions: Pharmaceuticals and Diagnostics. The company headquarters are located in Basel and the company has many pharmaceutical and diagnostic sites around the world - including: Nutley, NJ; Pleasanton, CA; Branchburg, NJ; Indianapolis, Indiana; Florence, South Carolina; and Ponce, Puerto Rico in the US; Welwyn Garden City and Burgess Hill in the UK; Clarecastle in Ireland; Mannheim and Penzberg in Germany; Mississauga and Laval in Canada; Shanghai in China; Mumbai & Hyderabad in India; Rio de Janeiro, Brazil; Segrate, Milan in Italy; Karachi, Islamabad and Lahore in Pakistan.
  5. “The Family Company” is the tagline of Johnson & Johnson, the American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886. Johnson & Johnson's brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson's baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.
  6. Lupin Ltd. is world's largest manufacturer of the anti-TB drugs based in Mumbai, Maharashtra, India. The company production contains the Cardiovascular (prils and statins), Diabetology, Asthma, Pediatrics, CNS, GI, Anti-Infectives and NSAIDs therapy and world largest manufacturer of Anti-TB and Cephalosporins segments. It became the first in India to manufacture Anti-TB APIs. It is also India's fourth largest drug maker by revenue. The tagline is “Being Lupin, enriching lives everyday”.
  7. Mylan Inc. is a global generic and specialty pharmaceuticals company headquartered in Canonsburg, Pennsylvania. In 2007, Mylan acquired a controlling interest in India-based Matrix Laboratories Limited, a top producer of active pharmaceutical ingredients (APIs) for generic drugs, and the generics business of Germany-based Merck KGaA. Through these acquisitions, Mylan has grown from the third largest generic and pharmaceuticals company in the U.S. to the third largest generic and specialty pharmaceuticals company in the world. The tagline is now “Seeing is believing”.
  8. Novartis was created in 1996 from the merger of Ciba-Geigy and Sandoz Laboratories, both Swiss companies with long histories. Ciba-Geigy was formed in 1970 by the merger of J. R. Geigy Ltd (founded in Basel in 1758) and CIBA (founded in Basel in 1859). Combining the histories of the merger partners, the company's effective history spans 250 years. Novartis International AG is a Swiss multinational pharmaceutical company based in Basel, Switzerland, ranking number two in sales (46.806 billion US$) among the world-wide industry in 2010.The tagline is “Novartis: No pipelines, just pipedreams”.
  9. Novo Nordisk has the tagline "Changing Diabetes". It manufactures and markets pharmaceutical products and services and was created in 1989 through a merger of two Danish companies dating back to the 1920s. It produces, in particular, diabetes care equipment and medications. Novo Nordisk is also involved with haemostasis management, growth hormone therapy and hormone replacement therapy. Novo Nordisk is researching pulmonary delivery systems for diabetic medications, and in the early stages of research into autoimmune and chronic inflammatory diseases, using technologies such as translational immunology and monoclonal antibodies

Tuesday, February 12, 2013

Taglines of Pharma Companies F to N, Quiz # 16

  1. Which company has the tagline “Be well” in India?
  2. GlaxoSmithKline plc is a British multinational pharmaceutical, biologics, vaccines and consumer healthcare company headquartered in London, United Kingdom. It is the world's fourth-largest pharmaceutical company measured by 2009 prescription drug sales (after Pfizer, Novartis, and Sanofi). What is its tagline ?
  3. What is the tagline of ‘Glenmark Pharmaceuticals’?
  4. “We innovate healthcare” is the tagline of Swiss global health-care company that also owns the American biotechnology company Genentech, which is a wholly owned affiliate, and the Japanese biotechnology company Chugai Pharmaceuticals as well as the Tucson, Arizona based Ventana. Which is the company ?
  5. Which famous company has the tagline “The Family Company” ?
  6. What is the tagline of ‘Lupin’ ?
  7. What is the tagline of ‘Matrix Labs’ ?
  8. The parent companies were Ciba-Geigy and Sandoz Laboratories. It was formed in 1996. The tagline is “Novartis: No pipelines, just pipedreams”.
  9. This is a Danish pharmaceutical company with the tagline "Changing diabetes". Can you identify it ?

Wednesday, February 6, 2013

Taglines of Pharma Companies C to E, Ans # 15

  1. The tagline “The care continues” is of 'Cadila Pharmaceuticals Ltd',. one of the largest privately held pharmaceutical companies in India, headquartered at Ahmedabad. Cadila Pharmaceuticals Ltd. is the company formed by the family of Shri Indravadan Modi  after the Patel and Modi families split in 1995. An integrated healthcare solutions provider with pharmaceutical product basket, the company caters to over 45 therapeutic areas that include cardiovascular, gastrointestinal, analgesics, haematinics, anti-infectives and antibiotics, respiratory agents, antidiabetics and immunologicals. 
  2. Cadila Healthcare or Zydus Cadila is an innovative global pharmaceutical company that discovers, develops, manufactures and markets a broad range of healthcare products. It is the company the was formed by the family of Shri Ramanbhai Patel after the Patel and Modi families split in 1995The group’s operations range from API to formulations, animal health products and cosmeceuticals. Headquartered in the city of Ahmedabad in India, the group has global operations in four continents spread across USA, Europe, Japan, Brazil, South Africa and 25 other emerging markets. The tagline of ‘Zydus Cadila’ is “dedicated to life”.
  3. The company is Cipla Limited an Indian pharmaceutical company, probably best-known outside its home country for pioneering the manufacture of low-cost anti-AIDS drugs for HIV-positive patients in developing countries. It has played a similarly prominent role in expanding access to drugs to fight influenza, respiratory disease and cancer. Cipla makes drugs to treat cardiovascular disease, arthritis, diabetes, weight control, depression and many other health conditions, and its products are distributed in virtually every country of the world. Cipla is the world's largest manufacturer of antiretroviral drugs (ARVs) to fight HIV/AIDS, as measured by units produced and distributed (multinational brand-name drugs are much more expensive, so in money terms Cipla medicines are probably somewhere down the list). Roughly 40 percent of HIV/AIDS patients undergoing antiretroviral therapy worldwide take Cipla drugs.
  4. Cephalon, Inc. is a U.S. biopharmaceutical company co-founded in 1987 by Dr. Frank Baldino, Jr., a pharmacologist and former scientist with the DuPont Company, who served as the company's chairman and chief executive officer until his death in December 2010. The company's name comes from the adjective "cephalic" meaning "related to the head or brain," and it was established primarily to pursue treatments for neurodegenerative diseases.Tagline of Cephalon was “INSIGHTS INTO MEDICINE”. On October 14, 2011, Teva Pharmaceutical Industries Ltd. completed its acquisition of Cephalon, Inc.
  5. The taglineLIFE. RESEARCH. HOPE” is of Dr. Reddy's Laboratories Ltd., an integrated pharmaceutical company focused on providing medicines through its three business segments: Global Generics segment, Pharmaceutical Services and Active Ingredients (PSAI) segment and Proprietary Products segment. The company was founded by Dr. Anji Reddy in 1984. Dr. Reddy's manufactures and markets a wide range of pharmaceuticals in India and overseas. The company has over 190 medications, 60 active pharmaceutical ingredients (APIs) for drug manufacture, diagnostic kits, critical care, and biotechnology products.
  6. The company is 'Dishman' (Dishman Pharmaceuticals and Chemicals), a multinational company specialized in the manufacture of active ingredients for the pharmaceutical industry. The focus of the Dishman Group has been on research and development of various in-house technologies for the manufacture of quaternary ammonium compounds (quats) and active pharmaceutical ingredients. The first facility of the Dishman Group was built in 1987 in Naroda; in 1996 the company initiated its expansion at Bavla where it is currently headquartered. Through several acquisitions,the Dishman Group became a global company with multiple manufacturing facilities in India, Europe and China serving leading pharmaceutical and biopharmaceutical companies.
  7. 'Daiichi Sankyo Co., Ltd'. has the tagline “Passion for Innovation. Compassion for Patients”.  It is a global pharmaceutical company and the second largest pharmaceutical company in Japan. It achieved JPY 970 billion in revenue in 2010 and is currently ranked number 17 in world sales. Its headquarter is based in Tokyo. The company also owns the American biotechnology company Plexxikon, the German biotechnology company U3 and Ranbaxy Laboratories in India. Daiichi Sankyo is the producer of Benicar (Olmesartan), an angiotensin II receptor antagonist and top selling drug in the U.S. with total sales of USD 2.7 billion.
  8. “Meant to achieve” is the present tagline of 'Elder Pharmaceuticals', one of the leading pharmaceutical company headquartered in Mumbai, Maharashtra. Its main activities include the manufacturing and marketing of prescription pharmaceutical brands, surgical and medical devices. Its largest presence in three therapeutic segments, Women’s Healthcare, Wound Care and Nutraceuticals. It has 6 manufacturing plants in India & 1 in Nepal. It manufactures various dosage forms like tablets, capsules, syrups, injectables, topical creams and ointments.Elder Pharmaceuticals was formed by Mr. Jagdish Saxena in Mumbai in 1989. The first manufacturing plant was set up in 1989 at Nerul. 
  9. Eli Lilly and Company, the global pharmaceutical company has the tagline "Answers that matter". Eli Lilly's global headquarters is located in Indianapolis, Indiana, in the United States. The company also has offices in Puerto Rico and 17 other countries. Their products are sold in approximately 125 countries. The company was founded in 1876 by a pharmaceutical chemist, Eli Lilly, after whom the company was ultimately named. Among other specialties, Lilly was the first company to mass-produce penicillin, as well as one of the first pharmaceutical companies to produce human insulin using recombinant DNA, and today is the world's largest manufacturer and distributor of psychiatric medications. Among the company's major pharmaceutical breakthroughs are cephalosporin, erythromycin, insulin, and Prozac (fluoxetine), a selective serotonin reuptake inhibitor (SSRI) for the treatment of clinical depression. Among other distinctions, Lilly is the world's largest manufacturer and distributor of medications used in a broad range of psychiatric and mental health-related conditions, including clinical depression, generalized anxiety disorder, narcotic addiction, insomnia, bipolar disorder, schizophrenia, and others.

Friday, February 1, 2013

DEVELOPING A TAGLINE

A tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies take the services of advertising agencies to develop tag lines for their companies and brands.
Even without a professional advertising agency, one can develop with some creativity and persistence, a tagline for his or her company.
Taglines must be developed based on a well thought through “unique value proposition” informed by customer insight. Only then should one begin the process of generating hundreds, if not thousands, of tagline options, which will be evaluated against the above mentioned criteria to filter out all but the most powerful options.

A. First, it is to be decided about what is intended to be communicated with the tag line.

If there is a positioning statement and/or unique selling proposition, it is to be noted. The tag line should reinforce them.
Answers to these questions are important.
  • Who are the customers? 
  • What benefits do you give the customers? 
  • What feelings do you want to evoke in the customers? 
  • What action are you trying to generate from the customers? 
  • How are you different from the competitors?
It should be tried to get one or more of these across in the tag.

B. Second, preparation for brainstorming.

Gather tag lines from other companies and brands. Look in other categories besides one’s own and trying to find tag lines from both large and small companies.
As tag lines are found, they are to be written on index cards or individual slips of paper. They will be mixed and matched and paired them with unrelated items as one brainstorms.
Pay attention to the words used, how they are put together, and which of the above questions they address. By doing this, you are more likely to come up with a unique angle for your own tag line.
NOTE: Others' tag lines are only to spark ideas. It should not be plagiarized. Finally one’s own, original tag line should come up.
To find tag lines, one needs to look around. They are found anywhere where there are advertisements, packaging, or logos, in magazines, on TV/radio commercials, in print advertisements, and on Web sites.
Find your competitors' tag lines - look at them and strive to be better and different.
Gather together books to help you come up with different ways to phrase similar ideas. 

C. Third, brainstorming.

This works well if a small group can be got together, but can also be done solo. A place is to be set up with a lot of writing space - use dry erase boards, easels with big paper pads, note cards, etc.
Go through the props. Words or concepts need to be looked up in the books. The various propos need to be rearranged so that each one can be looked at in different ways. Write down *everything* that comes to mind and all the new ideas each phrase sparks. They do not have to make sense. It is compilation of a large number of ideas.

D. Fourth, consolidation of the list.

After brainstorming, go through all the ideas. Pull out those few which seem to have the best potential. Try to reduce longer ones to fewer words.

E. Fifth, choosing the one best tag line.

Left with a short list of possibilities, get others' opinions to pick the single best tag line. A market research firm may be engaged to test the tag lines with customers.
An informal research may also be conducted, if one has direct contact with customers, by asking them what they think.

The above exercise will give a tagline that is the best for the brand.

Based on the above, I suggest the following tagline to my friend.
"JAI TRADERS - The ultimate solution for Power Back Up"