Sunday, December 30, 2012

Luxury Brands Post - 2

Taglines Punchlines of Luxury Brands
  1. 'Ralph Lauren Corporation'  is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 45 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren by Ralph Lauren, RRL, RLX, Rugby, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands. The motto of Ralph Lauren Polo is "G.I.V.E. Get Involved Volunteer Exceed " 
  2. Jas Hennessy & Co., or more simply 'Hennessy', is a world-leading cognac house with headquarters in Cognac, France. Recent innovations include trying to broaden the appeal of the drink beyond its traditional base of older drinkers, by introducing new products such as "Pure White," "Hennessy Black" and "Fine de Cognac" and marketing them accordingly. The Hennessy cognac distillery was founded by Irishman Richard Hennessy in 1765.  During the 1970s, Kilian Hennessy, became the CEO of Hennessy who spearheaded the company's 1971 merger with Moët et Chandon, which created Moët Hennessy. Moët Hennessy became part of Louis Vuitton in 1987, creating one of the world's largest luxury brand conglomerates, Moët-Hennessy • Louis Vuitton or LVMH. The tagline of Hennessy is “Expérience Cognac”.
  3. 'Tiffany & Co.' (known colloquially as Tiffany or Tiffany's) is a luxury American multinational jewelry and silverware corporation, with headquarters in New York City. Tiffany sells jewelry, sterling silver, china, crystal, stationery, fragrances, personal accessories, as well as some leather goods.The tagline of Tiffany is "True love grows".
  4. Hermès International S.A., or simply Hermès is a French manufacturer of quality goods established in 1837, today specializing in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear. Its logo, since the 1950s, is of a Duc carriage with horse Hermes is very well known for its silk scarves, leather and perfumes. Hermes specializes in lifestyle accessories, ties, clothing, watches, stationery, footwear, gloves and decorative among other products. Hermès entered into India three years ago. It first opened its first outlet in Delhi, and has recently opened its second store in Mumbai.
  5. 'Giorgio Armani S.P.A'. is an international Italian fashion house founded by Giorgio Armani, which designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors. The brand markets these products under several sub-labels, including Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, AX | Armani Exchange, Armani Junior, and Armani/Casa. The Armani name has become synonymous with high-fashion, and is a prestigious name in the fashion industry. The tagline of the brand is  “It speaks for you”
  6. 'Burberry Group plc' is a British fashion house, distributing clothing and fashion accessories and licensing fragrances. Burberry is most famous for its trench coat, which was designed by founder Thomas Burberry. The company has branded stores and franchises around the world and also sells through concessions in third-party stores. Burberry operates under 4 brands:
    • Burberry Prorsum - Base line for other brands.
    • Burberry London - Heritage outerwear 'wear to work' items, including business wear.
    • Burberry Brit - The most accessible of the Burberry brands, with entry level pricing.
    • Burberry Sport - A sports brand, including ski-wear and other sports apparel.
The tagline for Burberry is “Fragrance for women and men”

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