Sunday, December 30, 2012

Luxury Brands Post - 2

Taglines Punchlines of Luxury Brands
  1. 'Ralph Lauren Corporation'  is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 45 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren Collection, Black Label, Blue Label, Lauren by Ralph Lauren, RRL, RLX, Rugby, Ralph Lauren Childrenswear, Denim & Supply Ralph Lauren, American Living, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands. The motto of Ralph Lauren Polo is "G.I.V.E. Get Involved Volunteer Exceed " 
  2. Jas Hennessy & Co., or more simply 'Hennessy', is a world-leading cognac house with headquarters in Cognac, France. Recent innovations include trying to broaden the appeal of the drink beyond its traditional base of older drinkers, by introducing new products such as "Pure White," "Hennessy Black" and "Fine de Cognac" and marketing them accordingly. The Hennessy cognac distillery was founded by Irishman Richard Hennessy in 1765.  During the 1970s, Kilian Hennessy, became the CEO of Hennessy who spearheaded the company's 1971 merger with Moët et Chandon, which created Moët Hennessy. Moët Hennessy became part of Louis Vuitton in 1987, creating one of the world's largest luxury brand conglomerates, Moët-Hennessy • Louis Vuitton or LVMH. The tagline of Hennessy is “Expérience Cognac”.
  3. 'Tiffany & Co.' (known colloquially as Tiffany or Tiffany's) is a luxury American multinational jewelry and silverware corporation, with headquarters in New York City. Tiffany sells jewelry, sterling silver, china, crystal, stationery, fragrances, personal accessories, as well as some leather goods.The tagline of Tiffany is "True love grows".
  4. Hermès International S.A., or simply Hermès is a French manufacturer of quality goods established in 1837, today specializing in leather, lifestyle accessories, perfumery, luxury goods, and ready-to-wear. Its logo, since the 1950s, is of a Duc carriage with horse Hermes is very well known for its silk scarves, leather and perfumes. Hermes specializes in lifestyle accessories, ties, clothing, watches, stationery, footwear, gloves and decorative among other products. Hermès entered into India three years ago. It first opened its first outlet in Delhi, and has recently opened its second store in Mumbai.
  5. 'Giorgio Armani S.P.A'. is an international Italian fashion house founded by Giorgio Armani, which designs, manufactures, distributes, and retails haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics, and home interiors. The brand markets these products under several sub-labels, including Giorgio Armani, Armani Collezioni, Emporio Armani, AJ | Armani Jeans, AX | Armani Exchange, Armani Junior, and Armani/Casa. The Armani name has become synonymous with high-fashion, and is a prestigious name in the fashion industry. The tagline of the brand is  “It speaks for you”
  6. 'Burberry Group plc' is a British fashion house, distributing clothing and fashion accessories and licensing fragrances. Burberry is most famous for its trench coat, which was designed by founder Thomas Burberry. The company has branded stores and franchises around the world and also sells through concessions in third-party stores. Burberry operates under 4 brands:
    • Burberry Prorsum - Base line for other brands.
    • Burberry London - Heritage outerwear 'wear to work' items, including business wear.
    • Burberry Brit - The most accessible of the Burberry brands, with entry level pricing.
    • Burberry Sport - A sports brand, including ski-wear and other sports apparel.
The tagline for Burberry is “Fragrance for women and men”

Friday, December 28, 2012

Luxury Brands Post - 1

Taglines or Punchlines of Luxury Brands
  1. Louis Vuitton Malletier, commonly referred to as 'Louis Vuitton', or shortened to LV, is a French fashion house founded in 1854 by Louis Vuitton. The company’s products include luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website. The label is well known for its LV monogram, which is featured on all its products. Tagline of the brand: "Epileather"
  2. The House of Gucci, better known simply as 'Gucci', is an Italian fashion and leather goods brand, part of the Gucci Group, which is owned by French company PPR. Gucci was founded by Guccio Gucci in Florence in 1921. The company features finely crafted leather accessories like handbags, shoes, clothing, watches and jewelry. Tagline of Gucci : "Quality is remembered long after the price is forgotten"
  3. 'Cartier': Founded in Paris, Cartier is very well known for its exquisite jewelry and wrist watches. Apart from having a long history of selling its watches to royalty and celebrities, the company’s collections include leather goods and accessories. Tagline: "The art of being unique"
  4. 'Hidesign' is a leather goods manufacturer based in Pondicherry, India. The company markets its products as affordable luxury goods. It operates stores in several countries around the world as well as in India. The Tagline goes as: "Real leather crafted the forgotten way".
  5. 'Chanel S.A.' is the French house of high fashion that specializes in haute couture and ready-to-wear clothes, luxury goods, and fashion accessories. Historically, the House of Chanel is most famous for the stylistically versatile “little black dress”, the perfume No. 5 de Chanel and the Chanel Suit.Chanel is famously known by its double-locked Cs. Chanel No. 5 is the first perfume launched by Parisian couturier Gabrielle "Coco" Chanel. The chemical formula for the fragrance was compounded by Russian-French chemist and perfumer Ernest Beaux. Tagline of Chanel No. 5 is : “Inevitable”
  6. Bottega Veneta is an Italian luxury goods house best known for its leather goods, based in Vicenza, in the Veneto region of northeast Italy. Launched by Vittorio and Laura Moltedo in 1966, the brand is best known for its ‘Intrecciato’ woven leather.
  7. All products are handcrafted in Italy, and the handbags typically boast clean lines, the softest Intrecciato woven leather, and a classic palette. They are labelled on the inside on account of their brand slogan that loosely translates as “When your own initials are enough”.
  8. Rolex SA and its subsidiary Montres Tudor SA design, manufacture, distribute and service high-quality wristwatches sold under the 'Rolex' and 'Tudor' brands. Founded by Hans Wildorf and Alfred Davis in London, England in 1905 as Wilsdorf and Davis, Rolex moved its base of operations to Geneva, Switzerland in 1919. Among the company's innovations are:
    • The first waterproof wristwatch "Oyster", 1926
    • The first wristwatch with an automatically changing date on the dial (Rolex Datejust)
    • The first wristwatch case waterproof to 100 m (330 ft) (Rolex Oyster Perpetual Submariner)
    • The first wristwatch to show two time zones at once (Rolex GMT Master)
    • The first wristwatch with an automatically changing day and date on the dial (Rolex Day-Date, 1956)
    • The first watchmaker to earn chronometer certification for a wristwatch.
                        The tagline of Rolex is “A Crown for Every Achievement”