Taglines-Punchlines of Shoe Brands: Post 2

11. Wolverine Boots and Shoes

Wolverine World Wide is a footwear manufacturer based in Rockford, Michigan, known for their own brand, Wolverine Boots and Shoes, as well as their subsidiaries such as Hush Puppies and Merrell. The company also manufactures footwear for other companies, such as Caterpillar and Harley-Davidson, as well as shoes and boots for the military.
The company was founded in 1883 by G. A. Krause as a utility company. In 1903, Krause built a shoe factory in Michigan. Today, the company is run by Blake Krueger and has an online accounting service.
Brands owned by Wolverine World Wide and subsidiaries include Bates, Chaco, Cushe, Hush Puppies, Hytest Safety Footwear, Keds, Merrell, Saucony, Sebago, Sperry Top-Sider, Stride Rite, Wolverine Boots and Shoes and Wolverine Leathers.
Licensed brands include Caterpillar, Harley-Davidson, Patagonia Footwear.

The tagline of 'Wolverine Boots and Shoes' is "They don't quit. Relentless by nature".

12. Startrite children's shoes

Start-rite is a brand of children's footwear.
The shoemaker, purportedly Britain's oldest and one of the first manufacturers in Norfolk, was established in 1792 in Norwich, England, by James Smith.His grandson, James Southall, gave the firm its current name; it rose in prominence during the 20th century thanks in part to an iconic poster, reading Children's shoes have far to go, which was displayed on the London Underground for 20 years from 1947.
In 2003 the company ceased production in the UK, outsourcing its operations to India. The cost-cutting move came amid a £600,000 annual loss, which the company reversed the following year to turn a £1.5 million profit. Sales further increased by 20% to 2007.
The company focuses on correctly fitting shoes to children's feet, and was the first to introduce variable width fittings for children's shoes.

The tagline of 'Startrite' is "Worn by the world's most precious feet".

13. Liberty Shoes
Liberty Shoes Ltd. (LSL) was established on the 25th of December, 1954 in Karnal, Haryana
LSL produces more than 50,000 pairs of footwear a day covering virtually every age group and income category. Products are marketed across the globe through 150 distributors, 350 exclusive showrooms and over 6000 multi-brand outlets, and sold in thousands every day in more than 25 countries. After 50 years of its existence, today Liberty produces footwear for the all age groups. Currently, LSL is headed by Mr. Adesh Gupta as its CEO. It is a part of the 'Liberty Group' which includes other associate companies - Liberty Retail Revolutions Limited and Liberty Whiteware.
The different brands of Liberty shoes are:

• FOR MEN: Coolers, Fortune, Force 10, Gliders and Windsor
• FOR WOMEN: Force 10, Gliders, Senorita and Tiptopp
• FOR KIDS: Footfun, Force 10, Gliders, Prefect
• SAFETY SHOES: Freedom, Warrior and Workman

The tagline of 'Liberty Shoes' is "A feeling called liberty; Come express yourself".

14. Adidas

"Adidas is all in" is the current tagline or punchline for Adidas. The slogan aims to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. "Impossible is Nothing" was the previous mainstream marketing slogan for Adidas.
Adidas currently manufactures several running shoes, performnce clothing and football kit and associated equipment. Branded running shoes include the adiStar Salvation 3, the adiStar Ride 3, the Supernova Sequence 4 , and the Supernova Glide 3, among others.

Adidas has sponsored tennis players and recently introduced a new line of tennis racquets.
Adidas Golf is part of Adidas, a German-based sports clothing manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, TaylorMade-Adidas golf company, and Rockport. The Adidas Group is one of the global leaders in the sporting goods industry offering a wide range of products around the three core segments of Adidas, Reebok, and TaylorMade-Adidas Golf. Adidas Golf sells and manufactures Adidas-brand golf clothing, footwear, and accessories.

Taglines-Punchlines of Shoe Brands: Post 1

1. The Timberland Company

Timberland LLC is a US-based global manufacturer and retailer of outdoors wear with a focus on footwear. 

Timberland footwear is popular for hiking, mountaineering, and casual wear. The Company also sells apparel such as clothes, watches, glasses and leather goods.

Timberland’s corporate headquarters are located in Stratham, New Hampshire. Timberland also operates from a number of offices around the world.

Timberland is available in India through an exclusive license cum distribution agreement with Reliance Brands Ltd., part of Reliance Industries Ltd., to distribute Timberland footwear and apparel to the Indian market. Currently in India, the Timberland stores are present at Ambience Mall, Vasant Kunj, New Delhi, Express Avenue Mall, Chennai, South City Mall, Kolkata, Korum Mall, Thane, Mumbai and Courtyard, High Street Phoenix, Mumbai.

The tagline of 'Timberland' is "Make it better".

2.  Clarks Shoes
C. and J. Clark International Ltd, trading as Clarks, is a British, international shoe manufacturer and retailer based in Street, Somerset, England. In 2011, the company had around 1,000 stores in 160 countries.
In India, Clarks has outlets in all the major cities and the four metropolis.

The tagline of 'Clarks' is "Shoes designed for living."; "Be your own label" (UK campaign); "For all the places you'll go";  "Shoes to live in."

3. ECCO
ECCO Sko A/S is a Danish shoe manufacturer and retailer founded in 1963 by Karl Toosbuy in Bredebro, Denmark. Originally a footwear maker only, the company has since added leather production and accessories to its extensive range of men's, women's, and children's shoes.
ECCO claims to be the only major shoe company in the world to own and manage every step of the production process – from tannery to consumer. ECCO opened its first retail store in Denmark in 1982, and has since expanded to have more than 4,000 branded sales locations throughout the world.

ECCO owns tanneries in the Netherlands, Thailand, Indonesia and China. ECCO’s tanneries are among the leading manufacturers of leather to the fashion, sports, and car industries. ECCO has engaged in a research program to reduce the environmental impact of the tanning process.
Approximately 80% of ECCO's shoes are produced in its own shoe factories in Portugal, Slovakia, Thailand, Indonesia and China, and 20% under licence in a number of countries including Indonesia, China and India. ECCO projects a brand image of a level of comfort and style generally associated with exclusive high-end shoes, while retailing at prices that are a little above average for the mass market, and within reach of a wide range of consumers.
ECCO shoes are sold in more than 90 countries. The company has expanded its operations into markets in Asia and in Eastern and Central Europe, Canada, and the United States. Their products are sold through 1,000 mono-brand stores, as well as independent retailers and online sales.
Ecco shoes launched its operations in India on 14July 1995, with the introduction of its premium golf footwear priced at Rs 26,999/- with shoes initially available in three cities - New Delhi, Mumbai and Chandigarh.

The tagline of 'ECCO' is "Shoes designed to move you"; "Shoes for life"

4. Cardinale Shoes
The tagline of 'Cardinale Shoes' is "Give value to your feet".

5. Zivas Footwear, USA
The tagline of 'Zivas Footwear' is "The finest Footwear for the Active lifestyle..."

6. Bostonian Shoes
Bostonian has been crafting men’s dress shoes with uncompromised comfort and exceptional style for over 110 years. Founded in 1899 by Charles Jones in Whitman, Massachusetts, Bostonian was the first premium men’s footwear brand — and the first to introduce flexible dress shoes. Our passion for creating breakthrough comfort technologies has advanced the footwear industry, providing men with a highly versatile selection of traditional and contemporary styles that equip them to confidently pursue success.
Clarks Companies, North America bought Bostonian in 1979 and has proudly continued the Bostonian tradition — providing men with the quality, value and comfort that have earned their loyalty for over a century.

The tagline of 'Bostonian' is "Look Again".

7. Allen Edmonds
Allen Edmonds is an upscale shoe manufacturing and retail company based in Port Washington, Wisconsin. The company was established in Belgium, Wisconsin in 1922. Allen Edmonds operates 32 retail stores in 17 states. It manufactures the vast majority of its shoes in the United States and several pairs in Italy. It is one of four American shoe companies, along with E. Vogel, Alden and Johnston & Murphy, that still make men's dress shoes domestically. The company delivers three lines of men's shoes, including dress shoes, dress casual shoes, and, since 2006, a collection of Casual Comfort shoes, which are rubber-soled leather shoes with athletic styling.

The tagline of 'Allen Edmonds' is "For All Walks of Life".

8. Arche women’s shoes
Manufactured in France’s Loire valley, Arche shoes emanate French flair and represent a concept of softness and well-being embodied by Arche since 1968 and now renowned worldwide. Arche women’s shoes boast special features such as the use of high-quality and soft natural leather that adapts to feet for a cosy fit. Calfskin, cowhide and buckskin as well as smooth and nubuck leather are processed using a special technique and dyed in unique colours. Another exceptional feature of these boots, shoes and sandals is the highly flexible sole made of natural latex. The combination of extra-soft leather and a flexible sole ensure unrivalled comfort – even after hours of wear. The extraordinary comfort and protection offered by these shoes are reminiscent of the protection provided by an arch. Arche women’s shoes are handcrafted and robust, with an intricate manufacturing process involving over 100 steps.  These unique women’s shoes boast an understated and natural design in an extensive range of colours.

The tagline of 'Arche' is "Color dream shoes".

9. Beverly Feldman Shoes
The tagline of 'Beverly Feldman Shoes' is "Too much is not enough".

10. Josef Seibel
Josef Seibel is one of Europe's longest established shoe manufacturers producing shoes since 1886.
The company has remained in the family and is now in its fourth generation. Built to the highest quality, Seibel shoes offer the highest level of comfort for all day, every day wear.
Extensive, stylish ranges of shoes, sandals, boots and clogs for women and men are available through our retail partners and our own stores across the UK and Ireland.

The tagline of 'Josef Seibel' is "The European Comfort Shoe".

Taglines of ITC Brand products

ITC was formed on August 24, 1910 under the name Imperial Tobacco Company of India Limited. Later the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. ITC contains a wide range of businesses - Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agri-business, Foods, Lifestyle Retailing, Education & Stationery and Personal Care . Finally the company changed its name to 'ITC Limited’ on September 2001.

In FMCG, ITC has a strong presence in  :

• Cigarettes: W.D. & H.O. Wills, Gold Flake Kings, Gold Flake Premium, Navy Cut, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular,Citric Twist, Mild & Ultra Mild), 555, Benson & Hedges, Silk Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players and Flake. Advertising for cigarettes is prohibited in India. However some old taglines are available.
• 'Wills Classic': "Discover a passion"
• 'Insignia':  "Where quality touches infinity"
• 'Wills Filter': "Made for each Other" and "Filter and tobacco perfectly matched".
• Foods: 
• ‘Kitchens of India’ or KOI is another brand in the food segment. Products under this brand include ‘Ready To Eat’ food products, curry paste, conserve, chutneys, biriyanis and desserts i.e. all the items that can be part of a full-course Indian meal! The tagline for this brand is ‘A Feast for the Senses’ 
• Aashirvaad is a brand in the food segment. Products under this brand are present in product categories including atta, salt, spices and instant mixes. The target segment for this brand is the typical Indian family with the housewife who prepares the food at home as the focus.  “Khusiyan Chun Chun Ke” or happiness collected by pieces is the tag line
• Sunfeast is a brand in the snacks food segment.Tagline of Sunfeast  is “Spread the Smile” ITC entered the biscuits market with sunfeast brand in July 2003. . Tagline of Sunfeast Glucose Biscuits is: “Jo de jitne ki sakti” i.e. “one that gives the power to win”
• Other brands include Minto- a popular mint candy with the tagline "Laila ko Jab Karna tha Impress Tab Majnu ne khaya Minto Fresh", Bingo -  products in both Potato Chips & Finger Snacks categories with a tagline "No confusion great combination", Candyman - yet another product from ITC in the candy category having the tagline "Kuch Bhi Karega for Candyman". 
• Personal care: 
• Fiama di Wills is an personal care brand that offers shampoos, conditioner, bathing bars and shower gels.Tagline of 'Fiama di Wills' is  "Beautiful you, today, tomorrow"
• Vivel  and Vivel di Wills are the ‘Mid Segment’ personal care brands from ITC.The tagline says "Khoobsurti Bas Mein, Duniya Kadmon Mein" i.e. ‘If you are beautiful, the world is at your feet.'
• Essenza di Wills  is the ‘Super Premium’ personal care brand from ITC. It is the range of ‘prestige fine fragrances’ and was launched in mid 2005. The signature range Inzio has distinct ranges for men (Inizio Homme) and women (Inizio Femme) and provides a ‘comprehensive grooming regime’. The Aqua range for men is a symbol of ‘essence of stylish and confident man’. The latest addition to this brand is ‘Mikkel’ which stands for a ‘fine balance between Mystery and Elegance’. The tagline is "Your Essence Your Soul"
• Superia  is the personal care brand for the popular segment or the masses and offers products like soaps and shampoos.  Tagline for the brand is "Aise Chamak, Ke Duniya Bole, Pehle Aap" i.e. ‘Shine so much that the world says you first’ which is typically targeted to the middle class     
• Stationery brands: 
• Classmate offers products like notebooks, long books, drawing books etc. The target segment for ‘Classmate’ is the school goers with the tagline: "Inspiring Young Minds" and 
• PaperKraft targets ‘college students and executives' with the tagline "The Power of You".
• Expressions: This is another ITC brand in the stationery segment but this caters to the greetings card category. The tagline reads "If it’s in your heart, it’s on the cards"
• Safety Matches: AIM is the ITC safety matches brand. The tagline for the brand is: "Ultra Slim Matchbox". ITC has many other brands in the segment like: ‘i Kno’, ‘Aim Mega’ and ‘Aim Metro’.
• Mangaldeep: It is the agarbattis (incense sticks) brand from ITC. The tagline for the brand is: "Poori ho nirmal prarthna" or "Ensuring Purity in Prayer".

Punchlines taglines of FMCG

FMCG Companies in India
The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years.

FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods – are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products have high turnover rates. An excellent example is a newspaper - every day's newspaper carries different content, making one useless just one day later, necessitating a new purchase every day.Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be substantial.
Fast-moving consumer electronics are a type of FMCG and are typically low priced generic or easily substitutable consumer electronics, including lower end mobile phones, MP3 players, game players, and digital cameras, which have a short usage life, typically a year or less, and as such are disposable.

The top FMCG companies in India with their taglines are as below:

Serial	Company	Tagline
1	ITC	100 Inspiring Years
2	Hindustan Unilever Limited (HUL)	Small Actions, Big Difference
3	Nestlé India	Good Food, Good Life
4	Dabur India	Celebrate Life
5	Godrej Consumer Products Limited	Brighter Life
6	Procter & Gamble	Touching lives improving life
7	Colgate Palmolive	Colgate World of Care
8	Glaxosmithkline Consumer Healthcare	Do more, feel better, live longer
9	Marico	Be more everyday
10	Johnson & Johnson	The Family Company
11	Amway	We are Listening
12	Reckitt Benkiser	Health Hygiene Home
13	Britannia Industries Limited	Zindagi mein life
14	Cadbury India Limited	Kuch Meetha Ho Jaaye